MAKE THE MOST OF GLEE
DECO-PAK is launching new products, new packaging and new concepts in merchandising, as the family-run company looks to build on the momentum that saw it win best new landscaping product in 2016. At Glee 2017 Deco-Pak is focusing on the more direct needs of retail customers, launching improved packaging and POS. Glee visitors can also expect to see new decorative birdhouses and feeders this year including: the Garden Shed birdhouse, London underground birdhouse, Mini Cooper birdhouse, Wine bottle birdfeeder, and 10 Downing Street birdfeeder. Further new launches include new SKUs for the Chelsea Garden Range, new rainbow sandstone cobbles (pictured), British heritage-inspired stepping stones and lightweight moisture control pellets. Deco-Pak director Rod Slater said: “Visitors to Glee will see an evolution of our retail theatre concept as we introduce garden vignettes. It’s a different take on merchandising that will benefit ranges that in tests have proved to turn slow performing lines into category bestsellers.” 01422 204394
www.deco-pak.co.uk Hall 20 Stands Q32-R33 & R32-S33
UK manufacturer of fashion-led garden clothing and giftware, BRIERS will launch a host of new designs at Glee this year including a new licensed giftware range for garden centres, aimed at lovers of design. A completely new range of Julie Dodsworth garden gloves, footwear, tools and gifts will accompany the launch of a fresh new Signature range and full Pantone range of garden giftware. These highly-anticipated additions will feature Briers’ much-loved and trusted gloves and boots, together with a variety of practical giftware items including storage tins, tools, watering cans and umbrellas. CEO Jackie Eades teases Briers’ plans for Glee 2017: “As well as showcasing new designs, we’ll be presenting a fresh promotional programme that will feature new glove styles and offer an attractive sales opportunity for retailers. Bestselling favourites such as the Kids range will be extended for Glee and displayed in full alongside our unrivalled branded garden clothing and giftware offering.” 01963 269077
www.briersltd.co.uk
Hall 19 Stand H10
With over 155 years’ experience in developing and manufacturing brushware and tools, CHARLES BENTLEY & SON believes it has perfected the design and durability of its gardening collection. Having launched a dropship service in 2016, Charles Bentley & Son is able to assist retailers with expanding their online home, garden and leisure product ranges further, without major upfront investment. Alongside its renowned collection of brushware, the company has introduced a range of additional garden products including
30 DIY WEEK 25 AUGUST 2017
premium barbecues, impressive outdoor furniture and practical outdoor heating solutions, providing a broad range of garden products to choose from. With over 2,000 SKUs available for immediate dispatch through its dropship service, all picked for their high quality, it is easy for retailers to test out new product ranges and introduce new lines without having to stock the product initially. Charles Bentley & Son receives the order, picks, packs and ships directly to customers via its courier network, offering retailers a new,
hassle-free income stream. The major benefit this fulfilment strategy offers is that it minimises risk and cost; retailers do not have to invest in stock or the warehouse space to store it, which offers an avenue of expansion that does not require major investment. Alternatively, retailers can choose its stocked in or FOB (free on board) services. 01509 232757
sales@charlesbentley.com
www.charlesbentley.com Hall 17 stand Q41
www.diyweek.net
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