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MAKE THE MOST OF GLEE MAKE THE MO MAKE THE MO


GL BR


O bigger


OST OF GLEE OST OF GLEE GLEE: BOLDER,, OLD to retailing. “W garden We The Retail Lab @ Glee is now w,, mor e than


This year they pr omise that visitors to the show will find a r,, fresher and bolder Glee –


full of innovative feature content, tangible business advice and the strongest collection of brands r eady and willing to forge relationships with retailers.


Event director Matthew Mein said: “Glee 2017 is the start of an exciting new chapter for the show We.We’ll still be offering the core elements that are the main reason why retailers attend but we’re also


ever, an event for all aspects ofr,, an event f retailing


from sourcing


new pr oducts to gathering information on how to tap into a younger consumer demographic, inspirational mer chandising advice, futur e-facing business concepts and the fr eshest trend information.


“Glee is an event for everyone from the category buyers to the chief executives. W


We year’s show? We guarantee that


a day at Glee is a day well spent.” So, what’s new for visitors at this


The Retail Lab @ Glee is the show’s cr owning glory in 2017. Cr eated by a panel of industry experts, this is unlike any pr evious featur e, said or ganisers, and will pr ovide visitors with a long-term vision for their retail envir onments.


effective


Focusing on consumer engagement, market insight and access to future-facing


tr end information, the Retail Lab @ Glee will be located at the very heart of the show . It will combine interactive content, guided tours and self-learning material to inspire visitors and drive them to action


rganisers have said this year that Glee is changing, adding that the show is “growing and developing for the


greater good of garden r etailing.” They believe that, as garden retailing continues to look at ways to adapt to changing consumer spending habits, as well as attracting a new pool of customers, so must Glee look at what it of fers to the industry it r epresents.


building additional content that


will add real value and provide our visitors with inspiration and valuable advice that will help them to future proof their businesses. “All of this will be underpinned by our new look, that we believe is demonstrative of the changes that our industry is undertaking, thr ough adopting mor e innovative and


contemporary approaches We are confident


that the changes we have made means that Glee is now


new r etailing ideas within their own stores, helping retailers grow their offering and business, while targeting new customers.


be:Well-being, Family and ‘Re-wilding’.


We New branding


Rolled out across Glee marketing collateral, dedicated website and throughout the show itself, the new look has been designed to breathe new life into Glee, cr eating a visual backdr op that is both modern and r elevant and unlike anything that the show has seen before.


The inspiration for the design came from leading tr end forecasters, WGSN’s latest resear ch. From the colours that will be ‘in’ throughout the coming season to cr eating a look that packs a punch, Glee’s new creative is set to inspir e and excite both exhibitors and visitors alike. Featuring a bold new colour palette of the latest pantone colours, the new logo will be supported by new sector specific logos, designed to make navigating the various aspects of the show much easier. The overall branding also benefits fr om using photographic negative images that together with the new colours cr eate a r eal eye-catching and contemporary design.


22 DIY WEEK 25 AUGUST 2017 www.diyweek.net


Split into four sections, the ar ea will focus on four key consumer themes as identified by the Retail Lab’s creative dir ector Romeo Sommers and world-leading tr end experts WGSN. These themes will be: W


y,, Commu unity y,,


LEE: BO DER, RIMMING WITH


This September promises a new cha pter f or the UK’ s leading annual ual


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