COMMENT We’ve only just begun
No 5,857 - 24 May 2019
www.diyweek.net
Editor: Fiona Garcia 01622 699 161
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Editor, Fiona Garcia:
fgarcia@datateam.co.uk In This Issue
© 2019 Datateam Business Media Ltd. DIY Week incorporates Decor Retailing, DIY Retail Leaders, DIY Superstore, Do-It-Yourself Retailing, Domestic Electrical Appliances, Excellence In Garden Retailing, Excellence In Woodcare Retailing, Excellence In Timber Retailing, Excellence In Tile Retailing, Garden Retail Leaders, Garden Retailing, Hardware Merchandiser, Hardware Trade Journal, Homecentre, Home Storage Retailing, The Ironmonger, Ironmongery & Hardware, Lighting, Martineau & Smith’s Monthly Circular, Mercantile Guardian, Superstore Management, Tools Retailing, and Wholesale Leaders. No part of this publication may be reproduced by any means without prior written permission from the publishers. Every effort is made to ensure the accuracy of material published in DIY Week. However, Datateam Business Media Ltd will not be liable for any inaccuracies. The views expressed by contributors are not necessarily those of the editor or publishers. DIY Week is registered at Stationers’ Hall. ISSN 0954-8823. DIY Week is printed on environmentally friendly paper; both text paper and cover stock are elementary chlorine free and sourced from paper suppliers with a well planned environmental policy. This issue of DIY Week includes some editorial photographs provided and paid for by suppliers. Printed by Buxton Press.
P4 / NEWS
The latest headlines from across the home improvement and garden sector
P7 / NEWS EXTRA Kingfisher presents its new GoodHome brand and
plans for the future
“Kingfisher may just have a trick up its sleeve...”
Founded in 1874
Kingfisher CEO Veronique Laury has said, for some time now, that nothing in the DIY sector has changed in the past 20 years, so it’s nice to see her – well, Kingfisher really – putting its money where its mouth is with the launch of GoodHome. The new stores, which you can read more about in our News Extra in this issue, appear to
be challenging the new Ikea Planning studio format, with a touch of Argos’ new digitally-led stores thrown in to create a truly omni-channel shopping experience. Whatever your thoughts on the new-style DIY store, it is one of the first new and exciting
things to launch in the DIY retail sector for some time. Many thought Bunnings’ new warehouse format would shake up the home improvement
market when it landed on the UK shores but, in the flesh, some found it was simply like walking around a B&Q store in the 80s… And we all know Veronique’s thoughts on the stores were widely publicised. Having been hammered by critics over its Kingfisher One programme, which is still
wreaking havoc in some parts of the business, the global retail giant may just have a trick up its sleeve to deliver the DIY shopping experience of the future. The store looks like nothing the group has ever launched before and maybe, where DIY
Express (remember that) seems to have tried and failed, this could mark the start of a new chapter for the business – particularly as there are plans to roll the brand out internationally. And, it’s not just the multiples investing in slick new shopping environments to grow their business, as we also profile an independent tool retailer, Epic Tools, who has done just that, relocating to a new site this month and creating what owner Dale Mickleburgh describes as “tool heaven”. And Dale says it is only the beginning for his business, with more in the pipeline. Suffice to say, the discount chains may be powering ahead with ambitious expansion plans
– cue B&M’s promise to open another 50 outlets this financial year and Poundworld founder Chris Edwards aiming to roll out 100 of his new One Below outlets by the end of 2019 – but if you want to entice shoppers with more than just bargain prices, you need to step up your game and offer top service, true inspiration, and a comprehensive range on tap when the customer wants it.
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P9 / AWARDS
Meet the winners and finalists from this year’s DIY Week Awards
www.diyweek.net P16 / TOOLS
A look at how to maximise sales in the category, with expert advice, exciting launches, and top retailing
24 MAY 2019 DIY WEEK 3 Published by
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