RANGE REVIEW TOOLS
RANGE REVIEW: TOOLS
THE MES HAMME
to jobs in their homes, w W
armer and ban weeken see Brits more getting
retai iler/supplier relationship weat her
nk holiday nds often s spending time round
be refr eshing the living room with a lick of fresh paint, mo lawn, or even using tools
s to build
a bookcase or put up a shelving unit. Whatever the task, it a great opportunity for re
t ovides pr etailers, as
whether it owing the
sales c
better value, a m experience om fr
A positive start to the year sees the tools sector ready to up the momentum for the rest of the year r, with product innovation and retailer/supplier
RING HO SSAGE
consumers look for the right tools foor the job. This to deal with the B has also been pos Fiskars
s year r, not having
Follett says the company is seeing significant growth on 2018: “W opened up a n
new direct
ps taking precedence in the industry. Kiran Gre to Fiskars’ knowledge and
sales pr ofessionals and direct access support
Beast fr om the East sitive for business. director
channel for our retail partners who have had a really positive impact. The new route
more personalised one of our field
Mark We’ve
sales e offers retailers
says pr oduct innovation is the sector
Fis
with merchandising.” Mark ls o a key in
r, and says “our gr owth can be attrib uted to the launch of new
collections and range extensions which help us to stand out.” This
increase says thi
happiness, and Mark s has helped to promote
year kars launched a
campaign that promotes active gardening to reduce stress and
ewal reports. reports
gar dening tools: “From a gar dening perspective we ar e seeing a rise in participation as a leisur e pursuit, ong millennials as
especially am e homeowners and
they becom lo ok
spaces, even small ones. The desir e time outdoors is
to improve the ir outdoor e
to spend mor also a common multigenerational e
pr omotes gar
theme and something we ar embracing with our 0% Stress
100% Happiness campaign, which dening as an escape
OME
20 WEEK DIY
24 MAY 2019
www.diyweek.net
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