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RANGE REVIEW TOOLS


RANGE REVIEW: TOOLS


THE MES HAMME


to jobs in their homes, w W


armer and ban weeken see Brits more getting


retai iler/supplier relationship weat her


nk holiday nds often s spending time round


be refr eshing the living room with a lick of fresh paint, mo lawn, or even using tools


s to build


a bookcase or put up a shelving unit. Whatever the task, it a great opportunity for re


t ovides pr etailers, as


whether it owing the


sales c


better value, a m experience om fr


A positive start to the year sees the tools sector ready to up the momentum for the rest of the year r, with product innovation and retailer/supplier


RING HO SSAGE


consumers look for the right tools foor the job. This to deal with the B has also been pos Fiskars


s year r, not having


Follett says the company is seeing significant growth on 2018: “W opened up a n


new direct


ps taking precedence in the industry. Kiran Gre to Fiskars’ knowledge and


sales pr ofessionals and direct access support


Beast fr om the East sitive for business. director


channel for our retail partners who have had a really positive impact. The new route


more personalised one of our field


Mark We’ve


sales e offers retailers


says pr oduct innovation is the sector


Fis


with merchandising.” Mark ls o a key in


r, and says “our gr owth can be attrib uted to the launch of new


collections and range extensions which help us to stand out.” This


increase says thi


happiness, and Mark s has helped to promote


year kars launched a


campaign that promotes active gardening to reduce stress and


ewal reports. reports


gar dening tools: “From a gar dening perspective we ar e seeing a rise in participation as a leisur e pursuit, ong millennials as


especially am e homeowners and


they becom lo ok


spaces, even small ones. The desir e time outdoors is


to improve the ir outdoor e


to spend mor also a common multigenerational e


pr omotes gar


theme and something we ar embracing with our 0% Stress


100% Happiness campaign, which dening as an escape


OME


20 WEEK DIY


24 MAY 2019


www.diyweek.net


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