SUPPLIER NEWS SUPPLIER N RYO RY


challenging at present, the business is still standing str ong. Marketing man ager Andrew Tra


R Tr raditionally is N


YOBI CHAMPIONS INNOVATIOOVAT IN A STRUGGLING MARKET


yobi has said it seeing


lots


development in the


company


and although the market may seem


Tr iner said:


We e seeing a lot of the traditional r etailers ar e not achieving the same kind of gr owth that we have seen during pr evious years, and ther e is a lack of confidence in the market. Even in a challenging space, R is still growing and hitting targets, so for us particularly it’s a very exciting time. We’ve been able to weather the storm.”


“We’r e seeing a lot of the traditionalWer arly We I e’v


“Traditionally I would argue [our demographic] is an older


Expanding the audience Traditionally I


ng space, Ry y,,


Ryobi


audience, but we’re seeing a r eal development of the blogger space and the upcycling movement. It’s almost linked, in a way eco movement


ked, in a way of the


y, to the younger


generation, with people being super conscious of their carbon footprints and wanting to upcycle, reuse. Our range is developing to reflect that. “By working with the bloggers and vloggers of that space, we’r e tar geting the younger generation and bringing a new audience in. W r ecognise, and the industry should


ng a new audience in.W ng a new audience in. We


of y,,


recognise, it’s almost a gr owing population. How are we enticing that new audience in; those that are in a r ented house, who don’t need a drill or a lawnmower maybe in the typical sense, how do we still get those guys involved in ONE+ and cor dless tools? And that’s why we’re expanding the range into other areas.”


rTrainer said Ryobi has a r elentless new product development schedule, and is constantly looking to launch new and exciting tools.


Further investments Mr T


Tr Ry We


“If there’s one word it has to be innovation. Our go-to market strategy reflects that; we will be investing in pushing those innovative tools that we spent the last 12 months or 24 months developing.” Mr T


Mr Trainer told DIY Week th Tr We eek that VATION


DIY Week visited Ryobi’s DIY Workshop at the Goodlife Centre, showcasing a range of new products and sa t down with the company’s marketing manager to review where the business is headed.


2019 will be an exciting time for R yobi, by developing its r etail strategy as its range of cordless tools expands and moves into lifestyle products, and he says the new strategy will naturally start to reflect the new areas in which the company is innovating.


“ONE+ is our cordless 18 volt platform and the primary focus for us is always about cordless. It’s the convenience of cordless and we’re now getting to a place where cordless is really rivalling the corded equivalents,” he said. We


e pride ourselves on t be Ry yobi’s focus in the


SUPPLIER NEWS


“We pride ourselves on the forward and backward compatibility of the ONE+. The platform is well over 20 years old, and it will continue to Ryobi’s focus in the future. It’s worked for us for a number of years and it will continue to work for us,;we are confident in that.”


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23 NOVEMBER 2018 DIY WEEK 9


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