RANGE REVIEW: LIGHTING & ELECTRICAL R RANGE REV VIEW:


VIEW LIGHTING & ELECTRICAL & ELECTRICAL L CONSUMERS ARE


to extend the enjoyment of their outdoor spaces, while


A a


believe artificial lighting is key to spending time outdoors during the darker seasons.


The survey of 1,000 UK adults was conducted as part of the Brighter Britain report and found that British consumers spend an average of £227 per year on lighting areas, such as balconies, gardens, and yards – a large proportion of the £350 total spend on lighting per year.


Follow the light When quizzed on their reasons


for spending so much on lighting up their outdoor space, mor e than one in four (28%) respondents said they spend mor e on their outdoor lighting than indoor lighting a bid to extend the enjoyment of their outdoor spaces thr oughout the darker months. Interestingly, the d


in y,, the data highlighted just how much lighting – bot h


new survey by online lighting retailer LED Hut found that 28% of consumers said they spend more


thir d


CONSUMERS ARE ON A MISSION TOA MIS LIGHT UP AUTUMN


New da ta reveals tha t Brits spend an a vera ge of £227 per year on outdoor lighting; suggesting consumers are investing more to make use of their outdoor spaces, as the days get shorter and dark nights draw in


time in their outdoor space helps to impr ove their mood, and 34% suggesting that artificial lighting is key to spending more time in these outdoor spaces during the darker seasons.


outdoor


Of the most popular types of lighting,


an outdoor


house light topped the bill (47%), followed by strings of festoon or fairy lights, chimeneas and firepits, and candle lighting.


According to the data, being able to use gar dens throughout the year rather than only during the warmer months, doesn’t just boost the British public’s mood, it also has a lasting impact on social skills. More than one in six said they would spend mor e quality time together with friends and family if they had a comfortable outside space in which to entertain guests during colder months.


Safety first


And, it’s not just about socialising – British consumers have highlighted the r ole lighting plays in making them feel safer,r, with 29% saying they leave a security light on outside and 24% admitting to leaving a light on for their pet to enable them to feel mor e secur e and comfortable in the home.


natural and artificial – positively impacts Britons, with so many considering it a vital component of enjoying outdoor spaces throughout the seasons.


The report, which explores


Britain’s perceptions of lighting in the home, revealed that lighting can be said to have a dir ect impact on consumers’ wellbeing.


Opportunities for r etailers come, as 44% revealed that spending


LED Hut ecommer ce & marketing director Paul Garner says: “Given that the UK uses daylight savings to maximise daylight, it is understandable that we ar e mor e likely to invest in items for our gar den in winter than summer to keep it light and warm. That said, it is still surprising to see exactly how much people ar e willing to spend.” He adds that, “with the r esearch clearly showing how much of an impact time outdoors has on overall wellbeing”, r etailers should look to help customers utilise their outdoor space wisely with a range of seasonal lighting and heating.


14 DIY WEEK 23 NOVEMBER 2018


www.diyweek.net


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