MARKET REPORT MARKET REP MARKET REP PORT


ONLINE PLUMBING SALES TO CLIMB 43%BY 2022


E-commerce r etailers have capitalised on incr eased access to the inter net within UK households and consumer habits shifting towards the convenience of buying plumbing and heating products online – and there’s still plenty of potential, says AMA Resear ch.


market and has experienced strong growth levels in the last five-to- seven years. In 2017 alone, the UK internet plumbing market is estimated to have increased by 17% in value terms. However


T to grow Wi .With r,, forecasts indicate that


the pace of growth is gradually slowing down over the course of the review period. This change of pace can be partly attributed to market saturation of internet users and fewer new suppliers entering the market. Despite the current uncertain economic climate with the UK’s departure from the EU, the UK internet plumbing and heating distribution market has continued strong demand


driven by lower prices and added convenience, internet retailers have been able to capitalise on changing consumer cross-channel shopping habits with a notable shift towards online purchases.


Greater access to online Own


Towel warmers and decorative radiators account for a much smaller shar e of the total UK market.


n-label products sold on the internet are performing particularly well. Shower controls and bathroom taps r epr esent the largest sector of the internet plumbing market with a share of around 23%, followed by bathr oom furniture and accessories, baths and sanitaryware, heating products, such as boilers and standard radiators, and shower enclosures, screens, trays and wetroom products. To


Key factors that have influenced gr owth in this market over the past few years include the growing number of UK households with internet access – estimates indicate that ar ound 90% of households have access in 2017 – and significant


16 DIY WEEK 20 JULY 2018


gr owth in the level of online e-r etail sales over the past seven years. The usage of mobile internet technology has also incr eased substantially with a


growing majority


sed substantially number


of y,, of


purchases being made through mobile handsets or tablets. The


plumbing around a


pr oducts sold on the internet ar e through specialist online plumbing retailers, of which around 65% are pure-play retailers that do not have a showroom and only trade online. Non-specialists account for quarter


of the total


internet plumbing market and include merchant/trade outlets, DIY


websites such as Amazon and eBay and other general retailers. Non- specialists


multiples, marketplace y,,


also incl ude plumbing


manufactur ers that may make specific products available for consumers to buy online. “Factors, such as


impr oved


delivery/collection options, the growing range of products available online, along with technological improvements, should drive internet sales of plumbing products,” said AMA market research manager Hayley Thornley


Thornley r, y.. “By 2022, it


is estimated that the UK internet plumbing market will have incr eased by around 43% compared to 2018. However


r, it is likely that the pace


of growth will start to slow as this market matures.”


There is still scope for growth – there ar e still around 2.8 million UK households which do not have an internet connection, and the


The ‘Internet Plumbing and


HeatingMarket Report–UK 2018- 2022’ can be or dered online at www.amar esearch.co.uk or by calling 01242 2357


www.diyweek.net


use of mobile internet technology is also likely to gr ow significantly Although in the medium term, the number of UK households with internet access is likely to reach saturation, with the majority also likely to have a faster br oadband connection, the trade/installer channel is less mature in terms of online purchasing and it is estimated that, despite growth slowing down, the market will continue to grow by 10-15% per year for the remainder of the forecast period.


antly y.. channel


he internet is the fastest-growing of


the


overall UK plumbing and heating products


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