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EXPERT ADVICE


performance is the demonstration of audio and/or audio-visual equipment, which is for sale on the premises, and the equipment is only turned on by a member of staff for the purposes of direct demonstration to specific customers. Equipment must be turned off at the end of the demonstration. You will need to check what licence your employer has to be sure you are covered.


be made to get a licence and pay the higher rate, which for a PRS licence, for example, is £253.05; a significant increase on the standard rate of £168. They also backdate that rate to when you first started playing music, although this would be hard to prove. Rather than doing nothing, you need to make a decision about whether or not you want to play


music in your retail business and then either get the correct licence or use licence-exempt music.


I work in a retail store, which should have a PPL license, as it plays and sells televisions. Are we allowed to play the radio? A reduction of 30% is available on charges where the only means of


Are there other options? Yes. You can either decide not to play music in your store, or you can use royalty-free music. There are a number of companies who provide this and you can find these with a simple search online. Amazing Music Media Group (www.amazing. media) has worked with the British Independent Retailers Association (BIRA) for about six years providing its members with music to from


artists who aren’t signed up to PPL/ PRS. It’s great for promoting new and emerging talent and we have our own website where musicians upload their music. We also have a radio system for use in-store. We have actually just created a new app, which can be downloaded to a mobile phone or table and has 10 different sections organised by genre, including pop, ‘chill out’, indie. It is updated on a monthly basis and can even be customised to include adverts for the retail business if they are having a sale or want to promote something. Companies like The Amazing Media Group often provide a considerable saving on the cost of using PPL/ PRS-registered music. Our new app, for example is £99 a year, compared with more than £300. Do your research and see which service suits your business best.


PLEASE NOTE: You cannot use Spotify, iTunes or Youtube to play music within your retail store(s), as these not for commercial use; they are for personal use only. If you choose to show music videos on TVs on sale in store you also require a different licence for this.


www.diyweek.net


14 DECEMBER 2018 DIY WEEK 19


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