POS & MERCHANDISING POS


ROOM SETTINGS HELP CUSTOMERS VISUALISE THE FINISHED LOOK


T ile Choice offers an extensive collection of ceramic and porcelain tiles from its stores throughout the Midlands. Sales & marketing mana ger Damian Swift explains tha t the main aim as a business is to make sure that its stores are well presented and visible.


the fr ont of stor es – which, in turn, ensur es that our company logo is noticeable and gets acr oss what we have on offer.


O We We


When it comes to windows, we choose to install large vinyls – on which we often display offers Another way of


and pr omotions. Another way of attracting customers in stor e is by constr ucting bathroom displays to give the customer the full idea of what their bathr oom could look. We build full room sets, including baths, sinks and showers.


Billboards, feather flags and A boards


A few of our stores are quite set back from the main thoroughfare – especially when they are sited on industrial estates or retail parks. We promote these stores by using


ne of the ways we ensur e good pr oduct presentation is by installing large backlit LED signs and lifestyle POS to


easily both inside and out.


outdoor advertising including billboards, feather flags and A boards. Feather flags ar e ideal for many display environments and, unlike traditional flags, they don’t require wind and can be used easily both inside and out.


and those for use in the kitchen. We incorporate these tile ranges with real room settings, which creatively show bathrooms displays including the furniture. This provides a more intimate shopping experience among the ranges of tiles we have on offer including por


Once in store, we believe a softer more simple approach is more effective. The layout of our stores allows customers to navigate with ease, with designated areas for different tiles, such as wood effect and those for use in the kitchen. We


e inc


including porcelain and natural stone.


Lifestyle images


There are various information points around the store, which are designed to give customers


Tile Choice maximises the front windows on its stores and also cr eates full room sets to help customers visualise its tile ranges in a home setting


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ideas on underfloor heating, tiling tools, maintenance products and accessories. In particular, we findr,, we fin that merging lifestyle images combined with tile displays works very effectively, as our customersy,, as our custome can see for themselves what the tile looks like in a r oom setting and read all of the information on the particular tile.


cessories. In particular Going forward, with the


continual growth of online purchasing, we need to start making sure that our website ties in with the stores, including the way it is designed. Recently oury,, website has under gone a huge transformation, just like the stor


cently


transformation, just like the stor es, with the aim of making sure it is easy to navigate and that it offers all the information and add-ons that a customer would find in store.


S & MERCHANDIISING


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11 AUGUST 2017 DIY WEEK 15


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