POS & ME


POS & MERCHANDISING POS & ME POS&ME


ERCHANDISING


FLASH SALE ALERTS ON SOCIAL MEDIA HIT THE SPOT


Family-run independent store Potters of Hockley sells a wide range of DIY Director To


e range of DIY om Y,, housewares and cookware.


Tom Carter explains the retailer’s approach to merchandising and POS. Striking signage promotes offers in


particular in hot spots, such as the store’s entrances


Once they ar e in store, they will see we have signage everywhere promoting an of fer. Usually these will be in the hot spot ar eas, such as, at the fr ont or back entrance to catch the customer ’s eye as soon as they walk in. In addition, our staff trained to talk thr ough pr omotional products with each customer.


ff ar e


Social media has definitely changed the way we do things. We have found that if we put an item on saying ‘limited stocks’ or ‘flash sale today’, people come flying in to the store. Alternatively pick a pr oduct that is on tr


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e have to tried


many different tactics over the years


bring


people into the store. The


strongest draw now is social media, particularly Facebook.


It’s the quickest way to get a special offer, promotion or clearance item over to the customer immediately.mmediately


to interest someone. We might


time – that way we are more likely e might be a


oduct that is on trend at the We


bit cheeky and check out what other people ar e doing!


I don’t see the incr ease in online pur chasing changing how we tackle merchandising or our POS. W


OS. We We have


and will continue to do so. The only thing we will continually change is how we advertise, as technology develops at an incr edibly fast rate.


always been str ong in these areas and will continue to do so. The only


Digital issue sponsored by SERVICE • SUPPORT • INTEGRITY fective at drawing customers in 14 DIY WEEK 11 AUGUST 2017 www.diyweek.net


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