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NATIONAL TIME FOR
IMPROVEMENT WEEK: T
MPROVEMENT WE EK: TIME FOR RETAILERS TO GET ON BOARD
AT TO TIONAL HOME L HOME
T GET ON BOARD Following a fantastic turn out in terms of the UK s tops home
R RETAILE
director Paul Grinsell believes it is is time for industry retailers to
mprovement Trade Association (BHETA ) home improvement d irector Paul Grinsell believes it is is time for industry retailers o get involved in National Home Improvement Week
Following a fantastic turn out in terms of the UK’’s tops home and garden improvement supplier brands, and garden improvement supplier brands, British Hom ImprovementIm
British Home me
to get involved in National Home Improvement he new consumer
rade Association (BHETA H
T
Duck Ta ERA
T
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F lymo,
To H
w ca th
and ca
garden
he new consum initia
marketing ch 12
the URL line
Yo Love
for Mar 2018, which featu and
marketing initiative for March 12-18, 2018, which features the URL and tag line ‘Love The‘ Home You Live In’,
mer tive -18,
ur T
c tag The ou Live In’,
i is already backed by top brands Cuprinol, Stanley Black & Decker
og T Ta T- y,, Garde
-Rex aTape, ena,
Mor Ta
McCulloch,
Universal, What Mor Homelux and Duracell. we
ools, Nilfisk, V Homelux and Duracell.
Jonsered, Tr
s already backed by top brands l like Dulux, Polycell, Hammerite,ike Dulux, Polycell, Hammerite, Cuprinol, Stanley Black & Decker,r, Loctite, Unibond, Solvite, No More Nails, Nitromors, Fiskars, Harris, D
Loctite, Unibond, Solvite, No M Nails, Nitromors, Fiskars, Harris, Duck Tape, Frog Tape, T-Rex Tape, ERA Home Security, Gardena, Flymo, McCulloch, Jonsered, Universal, What More UK, Trend Tools, Nilfisk, Vitrex, Plasplugs,rit ex, Plasplu
Mr Grinsell explained: “Alrea y, we have massive enthusiasm from suppliers to support therom suppliers to support the campaign’s objective of re-engaging with consumers and driving sal
Mr Grinsell explained: “Already, have massive
enthusia
ugs, ady
asm
ampaign’s objective of re-engaging with consumers and driving sales through the whole of the homehrough the whole of the ho and garden retail sector. The website, social media and editorial website, social media and editorial campaigns will launch before C
a es retail sector.T
ome The
ampaigns will launch befor Christmas so now we just need etailers to get on board. The some very positive conversations going on with
an
Christmas so now we just need retailers to get on board. There’ser some very positive conversations going on with the consumer media about both traditional home
se en op lin
Digital issue sponsored by
an of of
ector and thed th hl lwholesalers wh enable them to operate, so I’m very optimistic we can create the final link in the chain. We l’ l b la
t
package of reta POS and support material material as well as promotions and product launches from some f the leading brands, so all kinds
nd product launches from so of the leading brands, so all kinds of retailers will have everythingfretailers will have everything they need to make the most of this ground-breaking marketing op
as promotions ome
pportunity y tr SERVICE • SUPPORT • INTEGRITY
National Home Improvemen Week will embrace all aspects of home and garden improvement, from trends to techniques, and fr ac
We h
r
National Home Improvement eek will embrace all aspects
ome and garden improvem om ends to techniques, and fr achievement, to enjoyment.
chievement, to enjoyment.
m t s of ent, rom
“We’ll be launching a greatreat package of retail POS and supportil as well
ptimistic we can cr nk in the chain. “We
e unching a gr
they need to make the most of this ground-breaking marketing opportunity.”y..”
m iamed about both traditional ho i improvement and new-style DIYmprovement and new-style DIY and upcycling. I’m also in dialogue etail h
the consumer ome
nd upcycling. I’m also in dialogue with both the independent re with both the independent retail sector and the wholesalers which nable them to operate, so I’m very eate the final
hi h hich
NHIW official retailers benefit from a number of marketingfrom a materials and opportunities, including guest blogs on the NHIW website, the chance to work directly with
materials includingg
NHIW official retai number and
of
ou can also make sure you get a mention on the ‘NHIW Retail Trail’, which profiles retailers who specialise in particular categories, suchh tools, etc.
during the campaign, and access to a free official retailer pack, which boasts branded POS artwork for window stickers, shelf wobblers, poster, shelf strips, stickers.r, shelf strips, stick Yo
advantage of ff
You can also make sure you get a mention on the ‘N Tr
kers. s
participate in the National Home Improvement We Ye
participate in the National Home Improvement Week Window of theWiin Year competition, where the NHIW team will share photos of your e window and inst
e will also be th W
with its social media fo winner of the competi announced to national pr will be invited to atte We
involved,
BHETA on 0121 237 1130 or email pg@
bheta.co.uk.
involved, TA
A on 0121 237 1130
www.diyweek.net
www.diyweek.net
or more information contact Paul
re Pa
specialise in particular categories, such as home improvement, garden, tools, etc.
h as home improvement, garden, There will also be the chance to
ofiles retailers who
he chance to ndow of the
ear competition, where the NHIW team will share photos of your store window and instore displays with its social media followers. The winner of the competition will be announced to national press and will be invited to attend the DIY Week Awards luncheon in LondonAw ds luncheon in May.y.
ore displays llowers. The tion will be ess and
end the DIY n in London
For more information about getting contact Paul Grinsell at 0 or email pg@
about getting Grinsell at
NHIW Retail e
opportunities,
website, the chance to work dir with official sponsors to takeofficial advantage of their special offers during the campaign, and access to afree official retailer pack, which boasts branded POS artwork for window stickers, shelf wobblers, poster,
g guest blogs on the NHIW sponsors
to take their special offers
ilers benefit marketing
TA ) home improvement eek..
TA ERS
NHIW NEWS NHIW NEWS
They are available to our retail readers FREE OF CHARGE
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