TOTALLY REVIEW TOTALLY REV TOTALLY REV


VIEW


CHANGE IS IN THE AIR


Totally DIY & To Totally DIY & To


To To


To


ools is pledging big ger names, busier aisles, a new summer da te and all-new branding f or its 2018 rebirth as the National DIY Show. But what did the industry think of the show’s last February venture as Tools closed doors for another year?


were a mixed bag. retailers,


FOR TOTALLY R


T LY TA


Tools ools


esponses to this otally DIY


year To & ools, cT


’s Tot ools, coming as


it did just one week after Spr ing Fair ’s big DIY venture,


Several exhibitors and visiting Week


speaking to DIY We


from the stands, commented that the show had become fairly unr ecognisable in its compact nature when compared to its heyday at Earl’s Court; but there was also a sense of acceptance. They considering


acknowledged To that,


all the changes and challenges the industry has faced in r ecent years, perhaps Totally has evolved th e only way it could. The big names


8 DIY WEEK 10 MARCH 2017


wer en’t ther e. The show filled just one hall. The aisles wer en’t always heaving. But business was


still


done. New pr oducts still impressed industry judges. And, for the most part, those exhibiting showed a die- har d passion for their brands and their pr oducts, which showed no sign of dwindling any time soon. Gedbra company dir ector and industry veteran Brian Jones, for example. “The show has been gr eat for us,” he enthused fromtheBHETA New Product Showcase, where his new Quikset Pro product stood on proud display


y.. “We’ve We Den exhibited


here four times and we’ve had loads of good leads this year in particular.” First-time exhibitor and Dragon’s contestan t


Patlock, whic h


eventually took home the prize for Best New Product in Show


making the trip to Coventry Totally DIY & To


found it a great show.” BHETA


otally TA


TA


optimism for the show when DIY Week caught up with him in the aisles. “I think there are some r eally good, innovative products here at To


Andrew W We


eek ca Totally th his year r,,” he said. “I’ve seen


half a dozen pr oducts I would like to buy myself. Having said that, the show is quieter than anyone would like and it


is lacking some brand


cr edibility – but given wher e it has come from, I think [the organisers]


We


glad of making the trip to Coventry Patlock managing director Craig Knott said: “This is our first time at To


w,, was also y..


Tools and we’ve executive chairman Weiss, too, showed measured


have done a r eally good job. “BHETA


was particularly


pleased with the innovation zone this year . This is a thirty billion pound marketplace and it needs a showcase, an exhibition which is good and gr eat.”


The biggest news surr ounding Totally at the moment, of course, is the fact that the show is r e-branding and moving to a summer date next year . Returning to a Sunday- Monday format, the National DIY Show, as it will be known, willw,, as it will be known, take place on June 3 and 4, 2018, r etaining its spot at the Ricoh y.. Event manager


Looking ahead To


otally at the moment, of cour


Arena, Coventry. Event man Lucyanne Matthews explained


www.diyweek.net


Y DIY


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