NEWS EXTRA NEWS EX NEWS EX


XTRA


CHRISTMASWORLD 2017 HAILED A “COMPLETE SUCCESS”


Organisers ha ve reported another successful


Christmasworld, with more than 10,700 trade buyers attending across the festive trade event and sister shows Paperworld and Crea tiveworld


T


he three international consumer-goods fairs Christmasworld, Paperworld and Creativeworld, as well as the new


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Floradecora trade fair – all of which took place at the Frankfurt Fair and Exhibition Centre in Januar y – boasted 2,938 exhibitors from 63 countries, who benefitted from “countless new contacts and well- filled order books”, said organisers. International visitor numbnumbers to Christmasworld wer e up 8% this year whilst the number of visitors fr om Germany also increased by 12%. After the host nation, the best repr esented y,, the Netherlands,


r,, countries were Italy, the Ne


France, the United Kingdom, Austria, Switzerland, Belgium, China, Poland, Spain, Russia and the USA.


Or ganisers billed the event as a “complete success”, with Messe Frankfurt Exhibition vice president, Consumer Goods II, Cordelia von Gymnich commenting: “Once again, Christmasworld has topped the previous year ’s r esults with a big incr ease in both exhibitor and visitor numbers. As the flagship of the international decoration r,, it continues to forge ahead


sector


and underscore its unchallenged position as the leading trade fair for seasonal and festive decorations. Without exceptionWi ithout exception, all indicators are pointing to growth. Ther efor e, the outlook for good business is bright for all participants.”


alongside


The move to launch Floradecora Christmasworld


this


year seems to have paid of f, as the blend of Christmas and seasonal decorations with fresh flowers and plants was reportedly greeted with positive feedback from trade visitors and exhibitors alike. The success of the concept was confirmed by exhibitors, such as Eur ope’s biggest Christmas-tree producer from Denmark: “W


r,, Arbodania “We rWe eached target


gr oups that were completely new to us… This opens up new market opportunities for us and new sales potential for buyers”, said sales director Michael Schnor.


The results of the visitor survey confirmed that the pr oduct mix is on tar get, with mor e than 90% of visitors either satisfied or very satisfied with the spread of products and manufactur ers. As in past years, the greatest trade-visitor inter est was shown in Christmas and Advent decorations (68% of r espondents),


Unusual arrange- ments of flowers in shades of pink, rose and peach was a strong trend seen at the new Floradecora show


followed by seasonal decorations (35%), gifts (30%), florists’ requisites & garden decorations (28%), candles (25%), and visual mer chandising & lighting (22%).


Tr


Trends t Tr


Tr


rends to watch Trade v


rade visitors could also take inspiration fr om the Christmasworld Trend Show


w,, which demonstrated


ways of winning over the customer with new colours, materials and designs. The overarching theme, ‘delightful moment’, identified by the bora.herke.palmisano T end Bureau, r eflected the latest currents in fashion, interior design and architectur e, as they manifest themselves across the products on show by exhibitors. The Trend Bur eau believes people will be using the Christmas festival in 2017 to relax, enjoy moments of peace and quiet and reminisce. Accordingly


ke.palmisano Tr Tr Tr nj


Christmasworld reflected this, with warm copper white,


ngly,y, the colour palette at rm copper


as well as


natural greens and r elaxing shades of blue. Quality products, such as hand-blown baubles and traditional motifs were popular. V


Viintage is a


key trend for 2017, and not only at Christmas time. So too ar e casually- found objects and holiday souvenirs; as well as humorous figures fr om the world of comics and fairytale.


Alongside these, products made from natural materials, as well as the gentle light of candles, all remain popular often with a high- quality feel and on display with


r,, 6 DIY WEEK 10 MARCH 2017


r,, rich gold, snow lustrous reds,


polished, shiny surfaces.


Particularly striking was the presence of pineapple and cactus botanical


motifs, together wi th patterns, whi


hich represen nt a thread


running thr ough all product areas and which were also on show ‘in the flesh’, as new trends in plants at Floradecora.


Floradecora Trends


T raditional pot plants, such as anthurium, amaryllis, kalanchoe and or chid created a stir when presented as cut flowers.Terracesandrockeries, hanging baskets, sumptuous bouquets and formal sprays are now modern. Pot plants are celebrating a comeback with alpine violets, bromeliads and gloxinias. Cacti and succulents, too, fit in with the retro trend and are thought to provide an ideal touch of gr eenery for a lifestyle in the urban jungle. Single blooms and single pots take a back seat in favour of effective, prettily-packaged and unusual ensembles.


Shades of pink and rose, tur quoise, lilac and peach wer e str ongly seen in the new varieties of r oses and tulips, gerbera, lilies and lisianthus, pr esented in unusual arrangements and creating stunning images. Tr


raditional pot plants, suc as cut flowers. T Te favour of ef ff


“Everything may be rethought and juxtaposed”, says the Trend Bureau. “It is at festive times, in particular that creative fr eedom is at its most unlimited... Flowers, grasses, leaves and plants extend the emotive ef of atmospheric decorations and play a stylish part in all the various trends on display at Christmasworld.”


Tr cular ff r,, effect www.diyweek.net


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