HEATING & PLUMBING
LUTHMORE CHARGES UP HEATING MARKET
The heating market is changing and low emission options are the way forward, according to government policy. BMJ meets a company that aims to meet the challenge head-on.
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ith government policy accelerating the move away from gas towards low-emission alternatives, merchants and
installers alike are under pressure to stock and fit solutions that meet new building standards and work for end-users.
To support the transition away from traditional gas-combis to low or zero-emission alternatives and meet government targets, familiarity and ease of installation can make all the difference. Luthmore, founded in 2022 by former Dyson engineers Will Jameson and Craig Wilkinson has developed a compact, battery enabled combi-style boiler that delivers an equal-to-gas performance without the emissions.
Based in Chippenham, Luthmore’s team has designed a product that solves one of the biggest challenges of decarbonising home heating: how to offer a zero-emission solution that is easy to install but doesn’t compromise on performance or cost. The Luthmore Boiler produces instant powerful hot water at 30 kW and reliable central heating at 10 kW, just like a gas combi.
It’s tankless, flueless and quiet, fits in the same space and uses the same pipework and radiators as a gas combi. Plug-and-play installation means installers can retrofit it with minimal training, reducing time on site and disruption to the customer, and providing a genuine, less intrusive option for consumers. Jameson, who is Luthmore’s commercial and corporate director, says: “The heating sector is under pressure to decarbonise but there’s been a gap between ambition and practical solutions. The Luthmore Boiler delivers the same performance as a gas combi but in a zero-emission, easy to install format for the mass market, not just niche projects or the highly eco-conscious.
“Crucially, we’re providing a new choice of low-emission boiler for customers who understandably may be wary of more invasive and costly modern heating alternatives.” The Luthmore Boiler is powered by six sustainably sourced, non-rare earth Lithium Iron Phosphate batteries that store energy at off-peak tariff times and release it on demand to deliver constant hot water. This reduces running costs for the consumer and supports
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grid flexibility – a growing requirement in a decarbonised energy system.
For installers it’s a simple transition into low carbon heating without the perceived complexity of heat pumps, which is why Luthmore is focused on laying the groundwork for future market entry by developing an installer training and support programme. The programme includes the roll out of free, half day training sessions to give installers hands on experience of fitting the boiler, backed by technical resources and simple installation templates, and the opportunity to discuss the product with Luthmore experts. More details of these training courses will be announced soon.
Jameson says that, further head, lead generation is on the cards, along with sales promotions, loyalty schemes and incentives. A mobile demonstration unit is also in development so installers, housing providers and potential partners can see the boiler in action without having to visit a showroom. Jameson continues: “Our focus is on making installers feel confident about fitting and recommending low-carbon technology. By giving them the right training, practical resources, and new ways to reach customers, we can build demand steadily and sustainably, which in time will create benefits that will ripple through the whole installation supply chain. Our market entry comes at a time when industry trends are favouring solutions that can be fitted quickly, especially in smaller homes and social housing where space and budget is tight.”
He explains that, with heat pumps and heat batteries continuing to be more expensive upfront – around £12,000 and £9,000
Above: Will Jameson, commercial and corporate director at Luthmore
respectively – Luthmore’s £5,400 price point, plus installation costs, makes it a low-carbon, low-cost alternative. “The 138-litre equivalent hot water capacity on a single charge, plus quiet operation and compact form, makes it perfect for dense urban housing. By delivering an all-electric, zero-emission product that performs like a combi but installs with minimal disruption we are removing many of the barriers to adoption. The current installer focused strategy means by the time the boiler is in wider distribution there will already be a skilled, motivated network ready to meet demand. That in turn will give merchants a ready-made opportunity to tap into a growing segment of the heating market.” In an industry where installer recommendations influence purchase decisions, Jameson believes that Luthmore’s entry to market could be a game changer. “Luthmore’s combination of strong performance, ease of installation and a programme to upskill and incentivise installers sets it apart from other low carbon solutions,” he says. “As the heating industry continues its march towards Net Zero, building the skills and confidence of those on the front line will be essential to making change happen at scale.“ BMJ
www.buildersmerchantsjournal.net September 2025
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