TIMBER
QUALITY AND SERVICE OPEN THE DOOR TO JOINERY SALES
Working across a variety of projects means that there is a wealth of knowledge merchants need to be aware of in order for them to provide the best possible service.
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o builder or joiner wants to be called back to a customer’s house more times than can be avoided. That does nothing for their reputation, neither does it help that of the product, the brand or the merchant the item was supplied by. So the ideal product for merchants to sell their customers is one that has ease of fitting and quality built in from the outset. That’s according to Oliver Abraham, technical manager at XL Joinery, who says: “When purchasing a timber door, it’s not only the high-quality door that is on offer but also the ease of fit. So, in order to make the job easier for the builder - and build a good relationship with new and existing customers - merchants should consider stocking products that are designed with the builder’s needs in mind. For example, for our Suffolk and Palermo Original doors we increased the lippings size to 20mm in a bid to make the hanging process of the door smoother, saving the builder both time and labour. By offering products with these kinds of benefits, merchants can encourage repeated custom from their clients”.
No question over quality It’s crucial for merchants to not only consider ease of fit for its customers, but also the quality of the products on offer. By offering premium quality timber doors, merchants will be able to build a trusting relationship with the builder and encourage future business. Abraham says that a using high-quality timber door will boast both good acoustic and thermal efficiencies ,thanks to the product’s solid core; two aspects that are key when fitting a new door. “Offering both style, and quality, our new Palermo range has sound and heat insulation as well as multiple style options and various price points, making it the ideal solution for an internal door,” he adds.
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Details in the design “Offering an extensive range of design and style options, timber doors can help to create a warm and welcoming entrance to any property or room, a factor that can be particularly hard to achieve.”
Abraham says that, as timber doors offer plenty of different styles and aesthetics to choose from, builders and housing developers are able to identify the correct door for the project. “For example, a walnut door is perfect for adding warmth into a room, whilst oak doors provide a timeless look, resulting in a premium finish.”
Minimal maintenance Merchants should recommend products that require less work for the end-user, Abraham adds. “Therefore, products that offer minimal
maintenance are the perfect solution. Timber doors only need finishing every one to two years, making them the ideal recommendation for any style of project.
“What’s more, should a timber door become damaged, it’s very simple to repair - a quick sanding and refinishing can quickly and easily conceal any damage. By opting for a timber product at a slightly higher price point, purchasers can guarantee a high- quality entrance door that will withstand the test of time.”
By taking all of these points into consideration, Abraham says that merchants will be able to help their clients successfully identify the right door for any project, which in turn, will offer the customer enhanced quality, a wide range of choices, multiple aesthetics and peace of mind. BMJ
www.buildersmerchantsjournal.net October 2019
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