August/September 2025
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appeal visually. Swan’s Solace and Retro collections exemplify this approach, combining strong aesthetics with everyday usability. The products demonstrate that design and functionality need not be mutually exclusive; when done well, both factors can work together to create appliances that consumers are proud to keep on their countertops. GreenPan, part of The Cookware Company, has applied its established
expertise in PFAS-free ceramic non-stick cookware to small domestic appliances, focusing on health, functionality, and thoughtful design. Marketing Director Retail, Marie Dobbels, explains that the company’s SDA range, which includes the GreenPan Slow Cooker, Omni Cooker, and Contact Grill, is designed to make cooking healthier and more intuitive. “These appliances bring GreenPan’s signature PFAS-free ceramic non- stick expertise to a new category, combining performance with thoughtful design,” she says.
Cello’s Blue 1.7L 3000W Electric Rapid Boil Kettle
SMALL DOMESTIC APPLIANCES
portfolio is built around everyday essentials that balance performance, that meet real consumer demand,” he says. solve practical problems. The double-wall kettle features a variable temperature touch screen, the matching toaster includes a bagel function and countdown timer, and the sparkling water maker comes lifestyle trends, with air fryers offered in on-trend colours such as Sage Green, supporting the growing demand for appliances that are both convenient and visually appealing. At the entry level, the Aria series delivers accessible products with textured housings and contemporary colourways, giving consumers stylish options at lower price points. Seasonal items such as portable cooling devices round out the portfolio, ensuring a strong year-round retail offer. Overture Kettle’s twin-skin construction retains heat, while the one-cup calibration and multi-temperature display prevent wasted energy. The 13- in-1 Air Fryer and Compact Oven offers versatility for batch cooking, baking, and even full Sunday roasts, all at lower energy consumption than conventional ovens. Meanwhile, the Soda Maker provides a 120 single-use plastic bottles, saving over 1,000 bottles per family per year. Rourke also stresses the importance of design, noting that consumers expect appliances to complement their kitchen interiors. Clean lines, premium textures, and curated colourways allow appliances to coordinate with modern interiors, whether in premium Overture or accessible Aria models.
GreenPan’s Elite 5.6L Electric Multi Cooker
Health and multi-functionality are at the heart of GreenPan’s innovation. The company’s Thermolon™ non-stick coating, used in removable cooking inserts, ensures easy cleaning and healthier results. Multi- functionality is built in as well, with the Omni Cooker offering multiple presets in one compact unit — a design that saves both kitchen space and time. Dobbels notes that GreenPan’s appliances are designed not only to perform well but also to look attractive on display. Sleek silhouettes, neutral yet modern colour palettes, and compact footprints allow the appliances to complement a wide range of kitchen styles. Appliances feature fast heat-up elements, precise temperature control, By combining multiple cooking modes into a single device, such as the Omni Cooker, GreenPan reduces the need for multiple appliances and helps consumers save both energy and space. Dobbels emphasises that convenience is built into every detail, from intuitive controls and programmable settings to ergonomic handles and dishwasher-safe inserts, ensuring that the user experience is as simple and enjoyable as possible.
Cello, a company better known for its television heritage, has also entered the SDA market, bringing a focus on performance, reliability, and style. James Rourke, Head of SDA Sales and Global Sourcing, describes the company’s portfolio as an extension of its longstanding ethos in quality consumer electronics. “Our SDA
Across these brands, several themes emerge. Consumers are seeking appliances that save energy, simplify daily routines, support healthier lifestyles, and look good on display. Smart and multifunctional features are increasingly valued, but only when they make the experience easier rather than more complicated. Retailers have an important role to play in guiding shoppers, helping them understand not just what a product does, but why it matters — whether that’s cost savings, reduced energy consumption, sustainability, convenience, or aesthetic appeal. product assortments are essential to capitalise on the category’s growth. Ultimately, the small domestic appliance market continues to offer
Cello’s Overturn range
strong opportunities for retailers who can balance innovation, usability, and design with practical consumer needs. Shoppers are increasingly seamlessly into their homes and lifestyles. By understanding these priorities and helping consumers make informed choices, retailers can position themselves as trusted advisors in a fast-moving sector, while combination of functionality, style, and convenience ensures that SDA will remain a category with both commercial potential and meaningful impact on everyday life.
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