April/May 2026
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for modern kitchens. Le Creuset says the growing popularity of oven-to-table dining is also shaping demand, with shoppers seeking pieces that look just as good on the dining table as they do in the oven. “Consumers are choosing aesthetically pleasing pieces that look beautiful to serve from directly,” the company says, highlighting the versatility of colourful collections such as its Cast Iron and Stoneware ranges. Purchasing behaviour is also becoming more considered, with consumers increasingly focused on long-term value. “They’re looking for long-lasting, multifunctional products that justify the investment, rather than trend-led, short-lived pieces,” Le Creuset notes. The brand believes retailers should focus on curated ranges, cohesive colour stories and stronger educational messaging both in-store and online. Among the launches Le Creuset is particularly excited about this
year is its new Oval Bread Oven, developed following the success of the original Bread Oven. “It further reinforces our credibility as a leader not only in cooking, but in baking too,” the company says. Classic everyday bakeware continues to perform strongly, particularly loaf tins, muffin trays and roasting dishes that consumers view as reliable and versatile kitchen staples. Le Creuset also points to wider lifestyle trends influencing the
category, including comfort cooking, wellness and the growing appeal of baking from scratch. “Home baking continues to be driven by a desire for comfort, creativity and connection,” the brand explains. When it comes to merchandising, storytelling remains central to driving engagement and sales. “Grouping bakeware by use or occasion rather than just by product type helps consumers visualise how they’ll use it at home,” Le Creuset says.
Everyday essentials
Elsewhere Zyliss, says consumers are increasingly focused on performance-led products that deliver reliable baking results, easy cleaning and long-lasting durability. “Consumers are currently looking for dependable, even heat distribution for consistent and reliable baking results,” the brand explains. There is also growing demand for safer non-stick technologies, particularly “double-layer PFAS-free non-stick Swiss technology”,
BAKEWARE
alongside eco-conscious packaging solutions that minimise plastic use and improve recyclability. Zyliss says consumer demand is shifting towards bakeware capable of withstanding higher temperatures and more intensive everyday use. “Retailers should prioritise stocking bakeware that actively resists warping,” the company notes, highlighting the importance of reinforced rolled edges and durable oven-safe construction. Versatility is also becoming increasingly important, with consumers seeking products suitable for everything from everyday baking to more ambitious creations.
Among the standout launches for the brand this year is the Zyliss Non-Stick Pizza Tray, featuring a perforated base designed to improve airflow and create crispier pizza crusts. The latest range additions also include springform cake pans and tart pans with removable bases for easier release and presentation, alongside fluted-edge designs aimed at home bakers looking to achieve more professional results. Classic everyday essentials continue to perform particularly well, including oven trays, baking trays, muffin pans and loaf tins. Zyliss says consumers continue to favour dependable products built for frequent use, especially versatile pieces suitable for sweet and savoury baking alike.
Wider lifestyle trends are also influencing the category, particularly sustainability and kitchen aesthetics. “The broader sustainability movement is heavily influencing the bakeware category,” the brand says, while modern matte-finish styling is helping consumers create more cohesive kitchen spaces. From a merchandising perspective, Zyliss believes clear communication around product technology and sustainability credentials is proving highly effective. The brand also highlights the importance of strong visual merchandising and lifestyle imagery that demonstrates performance benefits such as easy food release and effortless cleaning.
Dreamfarm Oileroo
The Dreamfarm Oileroo is a brilliantly designed 3‑in‑1 oil sprayer, pourer, and doser that simplifies precise, mess-free cooking. Its fine mist spray creates even coverage without priming, dripping, or clogging, making it ideal for air frying or reducing oil use in everyday dishes. The controlled free-pour spout features an automatic open-and-close lid, ensuring smooth, dripless pouring for dressings, pans, and salads. An integrated one‑tablespoon (15 ml) dosing button provides exact measurement, supporting
portion control and consistent results. Created from of a premium borosilicate glass bottle, the Oileroo stands upright when inverted, enabling clean, easy refilling and convenient use. Thoughtfully engineered, it reflects Dreamfarm’s signature blend of innovation, practicality, and
everyday kitchen problem‑solving. u0116 234 4611
u
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