SMALL DOMESTIC APPLIANCES
April/May 2026
housewareslive.net
Honey, I shrunk the kitchen appliances
Smart tech, stylish finishes and multifunctional cooking are driving demand across the SDA market, as consumers look for appliances that work harder, last longer and look good doing it. Housewares Magazine finds out more.
Positano and Capri breakfast collections and Kenwood’s Ripple Collection as key examples of the trend.
The supplier also expects seasonal demand for outdoor entertaining
products to grow as warmer weather approaches. Pizza ovens and chilled beer dispensers are tipped to be popular choices as consumers continue to invest in at-home socialising experiences. “With spring bringing lighter nights and temperatures creeping up, we will soon see the demand grow for outdoor dining products,” Bluestem Group says. “Consumers will be looking for ways to add more entertainment to al fresco meals and garden parties.” Value remains another important consideration for consumers
navigating continued cost pressures. Bluestem says shoppers are becoming more selective and are prioritising appliances that offer longevity, reliability and versatility.
T
he SDA market is showing no signs of cooling down. Suppliers say today’s consumers want appliances that not only look good on the countertop, but also offer real everyday value through
energy efficiency, durability and multifunctionality. Healthier cooking, at-home entertaining and smart technology are also continuing to influence buying habits, while retailers are being encouraged to focus on engaging displays and clear messaging to help products stand out. Bluestem Group says the small domestic appliances category continues to perform strongly, with consumers increasingly looking for products that combine convenience, functionality and design-led appeal. “Small domestic appliances continue to be a strong seller for us,” the company explains. “Smart connectivity is a growing trend, with consumers interested in products that can be controlled remotely or via voice assistant.”
Connected appliances such as the Statesman 1.5L Smart Kettle
reflect growing interest in smart home integration, while aesthetics are also playing a more significant role in purchasing decisions. According to Bluestem, shoppers are increasingly treating SDA products as part of their kitchen décor, with colourful and textured finishes helping appliances stand out in the home. “End users are still exploring appliances that add a complementary pop of colour to their home,” the company shares, pointing to Ariete’s
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“Consumers are continuing to be careful about where they spend their money, which means they are looking for appliances that offer longevity and value,” the company explains. Multifunctional appliances are therefore gaining traction, particularly products that can replace several standalone appliances. The company highlights the Igenix 28L Digital Combination Microwave as an example, combining microwave, grill, roasting and air frying functionality within a single appliance. Among the launches the company is most excited about this year
is the forthcoming Statesman Scandi Collection, featuring kettles and toasters in muted tones with oak-effect accents. “Available in a choice of four soft colourways with oak-effect accents, this collection will add a subtle pop of colour to any kitchen counter,” a Bluestem Group spokesperson says. Energy efficiency and convenience are also continuing to influence
purchasing decisions. Bluestem notes that while smart technology is not yet essential for SDA purchases, it can help products stand out in
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