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DOMESTIC BOILERS boilingpoint How to build trust with customers T


a hybrid model such as the Alpha E-Tec Hybrid is certainly worth considering. And while it does allow homeowners to enjoy the reliability of a gas boiler coupled with the sustainability of a heat pump, the initial investment is still a step too far for some amidst the current cost-of- living crisis. For those customers looking to upgrade, it’s worth relaying the


following to help them make an educated decision on the most energy- efficient boiler for their property: 1. Right-sizing: a boiler which is too large for the property not only leads to inefficiencies but also to accelerated wear and tear. Typically, hot water demand dictates the boiler size. Homes with considerable hot water requirements can therefore often end up with an over-sized boiler for the required space heating. Consumers will not necessarily understand this and may need you to guide them to a smaller model than they expected. 2. Embracing hydrogen: hydrogen-ready boilers are expected to be standardised by 2026, preparing homes for a potential transition of the grid from natural gas to hydrogen. Last year, the government trialled a small amount of hydrogen in the gas system and recorded a 7% reduction in emissions. All of our new models are hydrogen-blend ready. And with the retail price only marginally higher, opting for a hydrogen-blend ready boiler means that homeowners needn’t worry about buying another new model once hydrogen becomes the norm. For those working with existing systems, installers can help customers with these essentials: 1. Prioritising maintenance: our research shows that more than 40% of Brits fail to get their annual boiler service booked. This of course can lead to inefficiencies over time. Consumers may not appreciate the impact a well-maintained boiler can have on a variety of factors – from gas safety and hydraulic balancing, to distributing heat effectively throughout the home. Spelling this out for them could help to reprioritise this annual check. 2. Adding smart tech: the advanced controls and wireless thermostats of today enable users to manage their heating efficiently and from anywhere via a mobile device. Upgrading to smart controls can be done at any time (not just at installation) and will only cost your customer around £50 if addressed within the annual service call-out fee. A weather compensation sensor is another option. For as little as £30, this clever gadget ensures precise monitoring of inside and outside temperatures and lowers gas consumption accordingly, providing instant energy savings. While renewables represent the future of heating, it’s important to


remember that the journey towards a more sustainable tomorrow can be diverse. The emphasis must always remain on making the best, most informed decisions for each individual situation, ensuring that while we transition, we don’t compromise on efficiency, economy or comfort.


he success of a business rests upon cultivating a good reputation and earning a


high level of trust from customers. Customers place their faith in your ability to perform well, offer fair pricing, and uphold your commitments. However, it’s unfortunate that


customers often generalise their experiences, leading them to view all plumbers through the same lens. Thus, establishing a reputation as a dependable, trustworthy business or contractor is imperative. Here are our top five


recommendations for projecting a professional image that not only nurtures a positive reputation but also provides you with a competitive edge: First impressions While you may invest considerable


time in researching and pricing your services competitively, all this effort can go to waste if your initial presentation falls short. Arriving on time, maintaining a professional appearance, and treating the homeowner’s property with respect can make a significant impact and help to emphasise your professionalism. Polished documentation You’ll be surprised at how even


professional looking estimates, quotes and invoices can greatly influence your image when dealing with existing and potential customers. Cultivate an image that is professional, clean, and importantly, consistent and this will help to solidify your business brand with the customer. Timely responses While you don’t need to halt your


work for every customer call, setting a reasonable timeframe for responding can help you remain on track and prevent customers from seeking alternatives due to perceived neglect. What’s your USP? In a world where options for


tradespeople are at customers’ fingertips, it’s essential to emphasise


what sets you apart. Whether it’s your expansive service coverage or willingness to work unconventional hours to complete tasks, showcase these distinctive attributes to your advantage. Show off your unique skillset on social media or your website or voice these to customers you meet in person. Word of mouth The influence of word-of-mouth


recommendations cannot be underestimated. Encourage customers to refer you to their acquaintances by offering incentives like discounts on future projects. This strategic approach can expand your customer base and is a cost-friendly form of marketing for your business. Get your credentials Customers are more likely to


trust tradespeople endorsed by recognised trade bodies, associations, or accreditation schemes. Earning recognition and accreditation from reputable sources instils customer confidence and often these sources operate referral schemes for consumers to find registered installers. Emphasising your strengths and


illustrating why you are the ideal choice for the job can significantly shape a customer’s decision-making process. By working on the points outlined above it can ultimately help you secure more projects, minimise time wasted on unsuccessful quotes, and propel your success forward. For more information on why


you should consider joining a trade association like APHC, check out our licensed membership page or get in touch with the membership sales team on 0121 711 5030.


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