Shrink Sleeve Solutions
Innovia announces extended range of floatable polyolefin shrink sleeves that support PET recycling
Innovia Films has announced the extension of its product range for floatable polyolefin shrink films
“W
e are proud to share our extended range of fl oatable shrink sleeves that work in established PET, HDPE and PP
waste streams,” explains Lucija Kralj, business unit director labels EMEA. “We can now off er our customers several options, from a thinner downgauged version to a high shrink version and just like the clear fi lm range, we now off er a white version which is ideal for light-sensitive products like dairy, food supplements, nutritional products and cosmetics” she continues. These fi lms are sustainable alternatives for existing materials that are detrimental to recycling.
To support more mechanical recycling of post-consumer packaging, design for recycling will be essential. There are still a lot of sleeve labels in the market that cause problems in PET recycling and are fl agged by organisations like the Association of Plastic Recyclers that have created a comprehensive Design Guideline.
“RayoFloat sleeve fi lms are made from low density materials that are an ideal alternative. Automatically separate from the PET fl akes in the sink/fl oat process step at recyclers and fl oat to the top of the washing tank, while the heavier PET fl akes sink to the bottom. This is an ideal density separation that leads to very clean PET fl akes that can be recycled back into new bottles, closing the loop,” explains Marika Knorr, head of sustainability and communications at Innovia Films.
THIN VERSION – FOR MATERIAL EFFICIENCY The standard RayoFloat sleeve is 50-micron, but Innovia can also off er a thinner 45-micron version. This downgauged sleeve material is ideal for many bottle and container shapes and comes with the benefi ts of effi cient material usage and a lower carbon footprint.
HIGH SHRINK VERSION – FOR MORE VERSATILE BOTTLES SHAPES
In the recent years, brand owners have gravitated towards more complex bottle shapes. This calls for a
sleeve that has a high shrink rate so it can contour to the bottle seamlessly.
RAYOFLOAT WAPO (WHITE APO) – PROTECTION FOR PRODUCTS THAT ARE LIGHT-SENSITIVE The new fi lm is a low-density white fi lm made from polyolefi n that maintains fl oatability when printed. The opaque fi lm contributes to the light blocking properties of the shrink sleeves that later can be applied to containers for light sensitive products. “Currently white PET bottles are used which are rarely recycled back into food grade applications because they contain colorants, so the bottles leave the packaging loop or are downcycled,” explains Lucija. “Shifting from an opaque bottle to a clear PET bottle with a RayoFloat white shrink sleeve fi lm will provide product protection and increases the amount of clear PET that can be reclaimed for bottle- to-bottle recycling. It is our goal to support this with a functional product decoration.”
30
September 2024
www.convertermag.com
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