Luxury Packaging
luxury packaging By Juergen Freier, vice president sales and general manager at Highcon Europe.
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ustainability is a hugely discussed topic, especially in the luxury packaging industry where converters and brands are challenged by the need to achieve the beautiful finishes that customers expect from premium products while remaining competitive and profitable. Therefore, it is no surprise that sustainability was high on the agenda at the recently concluded Luxepack Monaco exhibition, where packaging manufacturers from all over the world came together to introduce their innovations.
There was a space at Luxepack dedicated to innovative digital technologies, showcasing digital alternatives for producing low quantity luxury packaging. This included our own digital cutting and creasing systems, already used by customers worldwide to produce premium packaging with shelf appeal that is environmentally friendly.
October also saw Highcon customer, Thimm Pack ‘n’ display produce luxury sustainable packaging for this year’s Obal ROKU packaging competition -. Gift packaging for the Palírna U Zeleného Stromu Distillery was named Packaging of the Year in the “Drinks” category – this package produced on a Highcon Beam 2C digital laser cutting and creasing system created the black corrugated cardboard package which has an eye-catching label design, and a finely punched logo for an elegant and luxurious appearance, produced with additional mono- material inserts for recycling.
At the prestigious award ceremony held at the Hotel Aquaplace in Prague on 13th October 2022, Thimm said “The bottle is attached on two sides and to the lid of the packaging to prevent slipping and can be easily removed by lifting the lid. The entire gift packaging is made from sustainable corrugated cardboard and can therefore be easily returned to the recyclable material cycle.”
In the “Miscellaneous” category, “ULALA-Box”, a functional shipping box, won an award for its packaging of a cookbook by TV MasterChef participant Pavlína Lubojatzky. This unique package was also produced with the Highcon Beam 2C. In addition to transforming the cookbook’s gift packaging into a box for storing
Award-winning sustainable U
K-based Linney is a sustainability focused international muti- channel marketing group. The company has implemented various green initiatives in recent years and is constantly on the lookout to do more and improve its operations.
recipes, the package includes corrugated cardboard elements that can be used to construct a stand after the book is removed. It also contains fasteners to facilitate book removal and an integrated adhesive and tear-off strip for easy opening and tear-off.
With no need for dies, HIghcon digital cutting and creasing solutions, use Digital Adhesive Rule Technology (DART) to crease and cut, without the need for wood, metal, and rubber die-cutting tools that take up a huge amount of space and are usually stored for a long time.
That’s not all, our digital solutions are perfect for low minimum order quantities. While traditional finishing methods typically require high minimum order quantities, digital die cutting, and creasing allows brands to order exactly what they need and to re-order more often than conventional methods can typically handle.
On-demand production prevents packaging obsolescence, reducing packaging storage and production costs for luxury brands. For converters, it reduces waste inventory consisting of large, heavy dies that must be stored or discarded at landfill after no longer being used. If you are a converter who isn’t exploring digital alternatives – the time is now! Get in touch with Highcon today to find out how we can help your business.
“As the way we do thing was changing continually through the pandemic era, our 150+ design team on-site in Mansfield, UK were facing a variety of production challenges. The cutting for prototypes or low runs was too slow, once produced, these die-cutting forms required storage – that’s thousands of large, heavy dies that needed to be stored. Or, once no longer required then the disposal of these mixed material dies, would most often end in landfill,” said Charles Linney, executive director.
After reviewing several options, Linney decided to invest in a Highcon digital die cutting and creasing system for its paper- based packaging and display business to top brands.
“Since we invested in the Highcon machine, we have avoided 4,624 cutting forms, which equates to 92 tonnes of material (wood, metal, and rubber) that we haven’t had to use. In addition, Linney has saved 72,000 tonnes of caron emissions avoided through the manufacture and disposal of these cutting forms (dies),” said Scott Tunniclifffe, head of sustainability Linney. “This is the environmental equivalent of 35 flights from London to New York and a rainforest equivalent of two and a half football pitches.”
As seen above, the need for alternative, sustainable solutions are driving adoption of digital cutting and creasing solutions worldwide. Digital finishing for luxury packaging removes many of the waste and recycling headaches of traditional processes delivering financial and environmental cost savings.
Xwww.highcon.net
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November 2022
www.convertermag.com
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