Flexible Packaging


Replacing plastics in e-commerce mailers with Paptic material


Online shopping has become increasingly popular over the past decade, with moreandmorepeo eturning to the


driven brands are looking for alternatives to reduce the use of plastic in their e-commerce and also to respond to consumers’ pressure for responsible actions.


driven brands are looking for alternatives to reduce the use of plastic in their e-commerce and also to respond to consumers’ pressure for responsible actions. The brands are not only


T The brands are not only


looking for more sustainable alternatives but also the most optimised solutions for deliveries to keep logistics costs under control and the deliveries as efficient as


looking for more sustainable


optimised solutions for deliveries to keep logistics costs under control and the deliveries as efficient as


possible. These are some of the factors that drive brands to look for more sustainable packaging materials and adopt circular economy practices.


possible. These are some of the factors that drive brands to look formore sustainable packaging materials and adopt circular economy practices.


Active Brands, Scandinavia’s leading outdoor brand, was looking for an alternative packaging material to eliminate the use of oil-based plastic in their e-commerce. They chose the Paptic material, which provided the perfect balance between functionality, feel, and sustainability for their newly designed packaging. Rebecca Johansson, head of ESG and sustainability at Active Brands, says: “We are developing our sustainable packaging systematically; the amount of plastic used has been reduced during the past few years, and we are continuing our efforts to optimise the packaging of our products. Also, we have been more conscious of where and why we use packaging. Packaging sizes have been optimized, as has the use of material.


Active Brands, Scandinavia’s leading


outdoor brand, was looking for an alternative packaging material to eliminate the use of oil-based plastic in their e-commerce. They chose the Paptic material, which provided the perfect balance between functionality, feel, and sustainability for their newly designed packaging. Rebecca Johansson, head of ESG and


sustainability at Active Brands, says: “We are developing our sustainable packaging


looks nicer than our previous plastic ones and that it adds value to the product knowing that it is packed in an e-commerce mailer made of renewable resources.”


“Paptic responds to several of our ambitious sustainability goals to improve our environmental performance in connection to our e-commerce packaging.


“Our team has commented that the packaging


Replacing a fossil-based material with Paptic material in e-commerce mailers is straightforward and efficient. With the material change, it is also easy for consumers to perceive this sustainable change.


Sustainability-conscious brands can also switch from plastic polybags to ones made of Paptic,


e and more people turning to the internet for their shopping needs his means that more packaging is


ternet for theirshoppingneeds his means that more packaging is


needed, and an ever-increasing number of packages are sent back and forth around the world. All sustainability-


of packages are sent back and forth around the world. All sustainability-


which in turn makes it easy for the consumer stream – cardboard and packaging papers.


which in turn makes it easy for the consumer to recycle the entire packaging in one recycling stream – cardboard and packaging papers.


all countries, which means that plastic packaging often ends up in mixed waste, most of which ends up being incinerated instead of being recycled. Paptic forms a completely new material category of its own. It combines many of the properties of commonly used plastic, paper, and textile. It is a plastic-free, wood- based, and recyclable alternative with pleasant touch and feel properties that stand out from existing solutions. The wood fibres used in the material originate from sustainably


Paptic forms a completely new material category of its own. It combines many of the properties of commonly used plastic, paper, and textile. It is a plastic-free, wood- based, and recyclable alternative with pleasant touch and feel properties that stand out from existing solutions. The wood fibres used in the material originate from sustainably managed forests and the material is available as FSC-certified.


The splendour with the durability of the material encourages consumers to reuse the packaging where possible. It is made as easy as possible for consumers to recycle packaging made of Paptic, as it can be sorted together with cardboard and packaging papers. The recycled fibres from Paptic packaging can be reused more than seven times in cardboard and paper production.


managed forests and the material is available as FSC-certified. The splendour with the durability of


the material encourages consumers to reuse the packaging where possible. It is made as easy as possible for consumers to recycle packaging made of Paptic, as it can be sorted together with cardboard and packaging papers. The recycled fibres from Paptic packaging can be reused more than seven times in cardboard and


“E-commerce mailers, and also polybags, are excellent examples of packaging applications where it is effortless to switch from plastic to Paptic materials,” says Tommi Lehtisalo, business development manager at Paptic. “We have developed our material so that it is easy to take into use and it runs on existing converting lines. There is also a wide range of converting possibilities for the material. It can be heat- sealed like plastic, or glued like paper, to name a few examples.”


Today plastic recycling is not widely available in all countries, which means that plastic packaging often ends up in mixed waste, most of which ends up being incinerated instead of being recycled.


Today plastic recycling is not widely available in


28


March 2023


www.convertermag.com


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