Sustainable Converting
Reflex launches Pack Plus: A more sustainable packaging solution
U
K packaging company, Reflex Group has launched a lined board division to complement its existing
packaging offering, and to provide a more environmentally-friendly alternative to plastic packaging.
Grouped under the newly-formed Pack Plus division, the lined board products are suitable for a wide variety of sectors, including, MFP (Meat, Fish & Poultry), food- to-go, fresh produce, bakery and horticulture. Product variants include skillets, trays, fruit punnets, flat boards, slide seam sleeves, cartons, crash-lock cartons and wrap boxes. Reflex Pack Plus is an environmentally- responsible alternative to plastic trays; using up to 90% less plastic (including skin film reduction). It utilises a unique board structure that is both lightweight and rigid, whilst becoming 100% recyclable board and film, when separated after use. It also uses a compostable adhesive for EN13432 packaging and employs environmentally & vegan-friendly water-based inks and board adhesive solutions.
Other key benefits of Reflex Pack Plus:
l Competitively priced and cost effective l Multicoloured two-sided print and foiling
l Multiple lamination construction options using board, film & paper
l High-barrier lined for maintained shelf-life l Emboss and de-boss technology l Alternative “dispersion coated” board options for plastic-free sealing later The sustainable lined board options use FSC & PEFC-accredited carton board and, more importantly, its proprietary zero migration water-based inks and adhesives, which are the hallmarks of this technological advancement in recyclable packaging. As a member of OPRL, Reflex is able to align packaging specifications to meet the requirements for recycling, which, in turn, helps to deliver the circular economy. The launch follows Reflex’s biggest-ever single investment into two new state- of-the-art bespoke lined-board printing presses totalling over £5million, which offer innovative printing capabilities, such as seven colour front/reverse print, in-line foil capability and a combination of board, film and paper lamination possibilities. The Pack Plus division is headed up by Jamie Gordon, who has 25-years’ experience in the packaging industry. Mr Gordon began his career in production, moving to technical
sales and account management. He later became a category specialist in MFP and has been a director in sales for eight years. The Pack Plus products were been created by innovations manager Kevin Dudman, who has been working in the packaging and retail industry for the past 40 years and is passionate about discovering new, innovative and sustainable packaging solutions for Reflex’s growing portfolio of clients. Jamie Gordon said: “Reflex seeks to be on the forefront of innovation and is dedicated to providing sustainable and cost-effective packaging solutions for our clients. With many businesses setting print sustainability and environmental demands high on their agendas for 2021, we’re excited to launch the Pack Plus range of products that offer a realistic, sustainable and cost-effective alternative to a huge range of sectors” Now operating out of 18 production sites across the UK, Reflex Group produces a varied and wide range of products from self-adhesive labels, linerless labels, flexible packaging, labelling systems & software, artwork & design, and more.
u
reflexlabelsplus.co.uk
convertermag.com
March 2021
21
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