Comment nor the packaging is damaged.
EASILINER lets customers reuse your mailer for returns. One strip is used to close the bag for the original package fulfilment, and the second strip is for your customers to seal it again and ship products back to you.
EASILINER enables the preservation of adhesive qualities in packaging formats where a glue line is used in production. Paired with the SF-AS DH1 applicator and used in tandem with the widely deployed Rippatape collection, it represents a complete opening and closing solution for sheet plant/folder-gluer converters.
Here we create value and, in a way, differentiation. This is where the magic starts to take effect. At Filtrona Tapes, we’re helping reframe packaging as objects of aesthetic value and as devices shaped to respond to particular human use - use that should be addressed front and centre in the design process.
MAKING THE COMPLEX, SIMPLE It’s time to revisit the complex and fast-evolving relationships between design, consumption, economics and technology at a pivotal moment. Given that most consumption is mediated through products and services, the critical question for designers is: How can we radically reshape these into tools for sustainable living?
Due to a ‘push and pull’ from regulatory agencies and customers, product sustainability initiatives are now a top priority for manufacturers. And to be a leader in this new competitive landscape, manufacturers must evaluate their operations and entire product lifecycles to identify opportunities for efficiencies.
The key here is not to fall into the false dichotomy of sustainability versus cost. This new breed of business proves it’s possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Circularity is primarily a consequence of the decisions made at the design stage. Waste and pollution should be seen through the lens of design flaws rather than an inevitable result of manufacturing.
Replacing the problem plastics in packaging with completely renewable fibre-based materials is the sustainable alternative consumers are demanding and actively seeking. By circulating material over and over, we can keep materials in use, design out waste, and regenerate natural systems by reducing pressure on forests.
For those who see the opportunity for packaging to play a powerful role in the world around us, Rippatape Halo helps brands and converters worldwide meet their environmental goals while providing customers with more circular kerbside recyclable packaging options.
This brand-new solution is the first paper tear tape in the Filtrona Tapes ECO Range. It is externally certified as recyclable with paper achieving an A+ level via the Italian National Recyclability Standard: UNI 11743 and MC 501: 2017 criteria. With a tearing performance comparable to our market-leading Rippatape 60, Rippatape Halo does not compromise on the easy opening credentials of its plastic alternative. Crucially, Rippatape Halo is recyclable along with paper and board packs, is fully reclaimable, eliminates the plastic film used in standard tear tapes, and focuses on fibre recovery. As vulnerable as our planet is becoming, individuals, governments, and businesses are feeling the pressure to make changes using new concepts and frameworks that focus on creating products and services that are more sustainable and circular. The ability to adapt faster and smarter than the situation is what makes the powerful
difference between adapting to cope and adapting to win.
Packaging means something different for every business. Understanding its role in your end consumer’s experience, among departments in your organisation or your entire value chain, is critical to driving impact. And through activating our total tape solutions, you can do so firmly in the knowledge that reinforced creative and frustration-free packaging will give you a competitive advantage.
Rethinking sustainable product development allows us to take adaption from coping to a winning strategy.
Giving people what they want is an easy win but bedevilled with sustainability problems. Real success lies in inspiring people to enjoy what’s best for them and for everyone – people, the planet, and profit-seekers. To that end, technology is vital.
14
June 2023
www.convertermag.com
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