Comment Tear Tape: A lesson in adaptability
Sarah Rutland, market development manager at Filtrona Tapes, says ignorance isn’t a justification for careless environmental inaction – especially when two-thirds of the resources we take from the Earth are discarded.
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ow much of this is a design problem? And if we were to devise products, tools, furniture, homes, factories, and cities more intelligently from the start, would we even need to think in terms of waste, contamination, or scarcity? Can good design allow for abundance and endless reuse? These are some of the dizzyingly complex questions we’re grappling with as we seek to design for a better world.
Imagine if everything we threw away had a new life – if we all recognised waste as raw material and were committed to living sustainably. This would be an opportunity to open the floodgates of human potential - and this opportunity is here today.
Technology is changing work as we know it. Cultural norms are undergoing seismic shifts. The call for adaptability could not be clearer or more urgent. And in this time of brutal competition and economic uncertainty, understanding how to adapt successfully has never been more important.
SEIZING OPPORTUNITIES FOR INNOVATION Nothing is truly sustainable, which might appear a strange thing to say. But everything that’s made has a footprint – and some have bigger footprints that come at a much greater cost than others. The word ‘sustainability’ can only really connect to an intention. So, through the medium of packaging innovation, we need to make the consumer think they’re doing good for the planet
and making the right choice.
Using high-quality, well-designed, and easy-to- use packaging that ensures goods get from A to B (and back again if needed!) can greatly reduce the damaging impact of returns on business and the environment.
We approach performance forensically, intelligently and purposefully by starting at the end. So, whether you’re shipping mailers or corrugate boxes, you include two features to make opening and returns easy.
Rippatape makes getting into your product simple. Your customers can open your bag without using special tools or knives. Perhaps most critically for returns packaging, however, using Rippatape as an opening device means that neither the product
June 2023
www.convertermag.com
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