Labelling Solutions
OPRL: Recyclability Assessment Methodology for pEPR brings clarification for business and labelling
O
PRL has embraced the publication by Defra and the pEPR Scheme Administrator of the Recyclability Assessment Methodology (RAM) for Packaging EPR. Jude Allan, interim MD at OPRL, described it as valuable clarification both for businesses and for labelling. Allan said, “The arrival of eco-modulation in 2026 will introduce a financial incentive to reduce packaging or to opt for easily
recyclable materials. The RAM provides a standard guide on the recyclability of different packaging materials and formats. The methodology will produce a red, amber or green output, which relates to the ease of recycling at scale. This will help businesses to make effective choices around design, as well as supporting consistent messaging to householders across the UK. “Clear messaging will be crucial for the success of pEPR; without consumer engagement, lower volumes of waste will be collected, leading to higher costs for producers. To date, OPRL’s labelling metrics have been the only independently assessed system available. Now that the RAM has been published, we will update our Recyclability Assessment Tool to ensure that we fully align with the RAM. Our members will then have access to a truly UK-wide system. OPRL research shows that the majority of
consumers turn to packaging for instructions on recycling, so consistent messaging is crucial when it comes to communicating recycling information. Although mandatory labelling is on hold, many brands are still choosing to label packaging products.
Allan added, “At such a time of change, brands are looking for help to navigate uncertain waters. Companies know that improving recyclability is a fundamental step towards reducing pEPR costs, but without insight into current and future choices, many are struggling.
OPRL’s new Recyclability Assessment Tool is an interactive tool designed to help brands make informed choices around packaging design and reduce financial obligations under pEPR. It analyses a wide range of data, including the size and weight of components, as well as areas like packaging type, materials and laminations or coatings.
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Dec 2024 / Jan 2025
www.convertermag.com
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