Labelling Solutions
The Challenges Facing the Labels Print Market 2025
Simon Mitchell, BPIF Labels general manager FUTURE OUTLOOK
The rise of AI powered digital printing will continue to disrupt traditional label printing methods. AI driven mass customisation will rapidly grow and potentially dominate the market, especially in e-commerce, food and pharmaceuticals. Expect more integration of AI with cloud based printing services, enabling on-demand label production from anywhere. Another major challenge facing the labels industry and the print sector as a whole, is attracting new talent. The industry struggles to promote career opportunities effectively, particularly among young people and women in print. Despite offering a diverse range of roles and career paths, the sector is often overlooked in the job market, leading to a shortage of new talent. Addressing this issue will require stronger outreach, modernised recruitment strategies and a clearer emphasis on the innovation and creativity within the industry.
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The recruitment challenges in the printing sector, especially attracting younger talent, pose significant risks for the industry’s long-term sustainability. As experienced professionals retire, the sector must bridge the gap with strategic initiatives to attract, develop and retain young talent. Many experienced professionals are retiring early, leading to a loss of institutional knowledge and skills. Natural attrition is outpacing the inflow of new talent.
dvancements in technology and AI are set to become integral to the labels market in 2025 and beyond. As AI continues to evolve, it is expected to bring significant benefits to the print sector. Here are some key ways the latest technological innovations will impact the labels industry throughout 2025: Process Automation: AI-driven automation enhances inventory management, reduces manual errors and streamlines logistics. Robotic process automation (RPA) and AI-powered chatbots improve operational efficiency by automating routine tasks.
Demand forecasting: Machine learning models can predict consumer demand with high accuracy, helping companies align production and distribution with market needs.
Supply Chain Visibility: AI-powered tracking tools provide real-time visibility into supply chain operations, improving transparency and accountability. Product Innovation: AI can analyse consumer data to identify trends and preferences, enabling brands to innovate more effectively. For instance, using AI to design flavour profiles or packaging ensures products resonate with target audiences.
Lack of visibility among young people, the printing industry lacks prominence in career discussions at schools, colleges and universities. Young people perceive the sector as traditional or outdated, compared to technology or creative industries. BPIF Labels is playing a pivotal role in addressing the recruitment challenges in the printing industry. Their active promotion of the sector and development of apprentice schemes are crucial in encouraging young and new people to consider careers in printing, bridging the skills gap and securing the industry’s future.
April 2025
www.convertermag.com
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