NEWS | Industry Updates Under Mr Retzlaff’s lead, Barry Callebaut has


 agreements with a highly respected high-tech farming business in Bahia, Brazil, for the initial development of 5,000 hectares of land.


Future Farming Initiative builds uture Farming Initiative builds high-tech and sustainable cocoa farming high-tech and sustainable cocoa farming


Barry Callebaut Group, the manufacturer of high quality chocolate and cocoa products,   to create a fully scalable, high-tech and sustainable cocoa farming business. Steven Retzlaff, currently President of Global


Cocoa, has assumed the newly created role of Executive Chairman of FFI, reporting to Peter Feld, chief executive of Barry Callebaut. The Group will not only establish the investment company FFI, which will initially be wholly owned by Barry Callebaut but also develop technology and R&D capabilities to be scaled. Barry Callebaut intends for FFI to be a catalyst for others to invest in farming and create partnerships with farmers to modernise sustainable cocoa farming at scale. Mr Feld said: “At Barry Callebaut, we take


our responsibility for all stakeholders very seriously. Over more than 10 years, the


company has made many positive steps on its sustainability journey as manifested last year in our renewed Forever Chocolate programme that will continue to support the development of sustainable cocoa production in our origin sourcing countries. To fully unlock our know- how which we acquired over the past decade, we now aim to be a catalyst and create the future of sustainable, high-tech cocoa farming for the industry.” “Steven Retzlaff is the perfect person to take on this new challenge. He is well recognised as an industry leader and expert. During the past 20 years he has fundamentally transformed Barry Callebaut’s Global Cocoa business into the success story we know today. He was  of cocoa sustainability for smallholder farming. Hence, we are very excited that Steven takes on this new challenge to transform how cocoa is farmed in the future.”


The joint ambition is to pilot and develop best practices in order to create a scalable and  cocoa farming. Mr Retzlaff said: “I am very excited about taking on this new challenge. I am convinced that with FFI, we will not only bring cocoa farming to industrial levels, but we will also help make sustainable cocoa the norm. We will be able to transfer our learnings and expertise from FFI to our partners in all our origin sourcing countries to continue to help them on their journey to more productive and sustainable cocoa farming. Something, which has been very close to my heart for the past decades and will remain so in the future.”


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