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ETHICS IN VENDING


Operating an ethical vending business goes beyond merely offering products; it encompasses a commitment to integrity, sustainability, and social responsibility. At the forefront of this movement are vending operators who align themselves with reputable industry standards and codes of conduct. Membership of trade bodies such as The Vending & Automated Retail Association (AVA) and others serves as a cornerstone for ethical vending practices. By adhering to a code of conduct and customer charter, operators can demonstrate their dedication to fair business practices and customer satisfaction. However, the pursuit of ethics in vending doesn’t stop there. Some businesses are taking it a step further by seeking B Corp  rigorous standards of social and environmental performance, transparency, and accountability. By obtaining B Corp status, vending companies not only differentiate themselves in the market but also signal their dedication to being a force for good in society. Moreover, ethical vending involves curating product  values. Operators are increasingly incorporating accredited ethical products into their range, catering to consumers who prioritise sustainability, fair


16 | vendinginternational-online.com


Vending companies strive for B Corp accreditation A


n an era where consumers increasingly scrutinise the ethical practices of businesses, the vending industry is not exempt from this demand for transparency and responsibility.


trade, and ethical sourcing. Whether it’s organic snacks, eco-friendly packaging, or products that support marginalised communities, these offerings resonate with consumers who seek to align their purchases with their values. AVA chief executive David Llewellyn said: “The embrace of ethics in vending is not just a trend; it’s a fundamental shift that is reshaping the industry. Consumers are becoming more discerning, demanding products and services that align with their ethical beliefs. In response, vending operators are evolving to meet these expectations, recognising that ethical business practices not only drive customer loyalty but also contribute to a more sustainable and equitable future. As the demand for ethics in vending continues to grow, it is poised to drive positive change, both within the industry and beyond.”





• Demonstrate high social and environmental performance by achieving a B Impact Assessment score of 80 or above and passing a risk review. Multinational corporations must also meet baseline requirement standards.


• Make a legal commitment by changing corporate governance structures to be accountable to all stakeholders, not just  in their jurisdiction.


• E xhibit transparency by allowing information about their performance measured against B Lab’s standards to be publicly 


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