VENDING INGREDIENTS
Vending brands
embrace consumer demands
I
n line with the ever-changing world of vending, soft drinks are changing to suit the needs of modern-day consumers who are becoming more conscious about what they are putting into their
bodies.
In general, there is a growing demand for healthier soft drink choices leading to a decline in consumption of traditional sugary sodas. Consumers are increasingly seeking out low or no-sugar alternatives as well as drinks with natural ingredients and functional benefits, such as added vitamins, minerals and antioxidants. There is a shift towards soft drinks made with natural and plant- based ingredients, as consumers seek out beverages that are perceived as healthier and more sustainable. This includes the use of natural sweeteners, fruit juices, and botanical extracts. Soft drink choices are also expanding to include a wider variety of flavours, including exotic fruits, herbal infusions, and spicy or savoury profiles. Additionally, there is a trend towards smaller portion sizes and single-serve formats to cater to consumers looking for moderation and convenience. Businesses like Carabao are among those that are being mindful about what goes into their products. When Carabao Energy entered the UK Energy Drinks market in
2015, it quickly recognised that energy drink fans wanted great- tasting drinks with lower sugar. Carabao Energy Drink filled that gap and continues to be a go-to choice for those looking for an alternative caffeine hit that tastes great.
ENERGY DRINKS Twelve months ago, the brand’s fruity-flavoured energy drinks already contained less than half the sugar of the market leader. This year Carabao will launch new and improved formulas containing as little as 2.8g of sugar per 100ml compared with the 11g per 100ml found in the market leader. In addition, Carabao’s new drink formulations will contain only 41 calories per can, be free from Aspartame, contain 100% natural colours and flavourings, and be vegetarian, vegan, and Halal friendly.
ISOTONIC SPORT DRINKS Carabao SPORT made its world debut in spring 2023, aiming to be the preferred drink for athletes, footballers, runners, gym- goers and anyone else looking to stay hydrated during prolonged exercise. Carabao SPORT is low calorie, contains only natural colours and flavours, B vitamins as well as carbohydrates and electrolytes. Like Carabao’s new energy drink formulations, It does not contain aspartame and is Informed Sport approved, making it a safe drink for professional athletes. It is currently used by over 25 professional football teams across the Premier League, EFL, and SPFL.
By embracing these new consumer trends, Carabao is able to
offer vending operators products that meet the growing demand for healthier products leading to increased sales.
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