Coinadrink partnership with Kepak focuses on the future NEWS | Industry Updates


pies and pasties, but Rustlers products are now coming to the fore. In particular, the Cook-in-Box range which is generating real traction and demand. All our Rustlers products have increased significantly since we started working directly with Kepak and their automated retail team. “Sales of Rustlers are particularly strong


Long-standing partners Coinadrink and Kepak are set to capitalise on the rapid growth of the food to go market. The West Midlands-based vending specialist has stocked Kepak’s Rustlers products since they were launched in the mid- 1980s, with the convenient meal solutions now listed in more than 50 Coinadrink supplied outlets, with the recent growth in micro markets opening up new opportunities. Coinadrink offers a range of 8 Rustlers


products, including Kepak’s Cook in Box range comprising of the Cheese Melt, All Day Breakfast Sausage Muffin and Peri Peri


Chicken Burgers which allows shoppers to heat the fully assembled burger without even opening the pack, eliminating any messy preparation whilst also acting as a product carrier to enable easy consumption on the go. Tom Williams, managing director of


Coinadrink, has seen a major change in the company’s food-to-go business in the last 18 months, during which time sales have quadrupled as record numbers of customers realise the potential of hot vend machines and micro markets. “We’ve traditionally done well selling


H-Pack’s paper pots promote sustainability


Europe’s packaging one-stop shop, H-Pack Packaging is increasing its catering disposables selection with a line of kraft paper pots in a range of sizes, including 2oz, 4oz, 6oz and 7oz. With complementary lids available in paper and PP (polypropylene), H-Pack is providing a fully sustainable option to give the market an ethical offering and to ensure its customers have a packaging solution that is pleasing to the end-user. The quality pots can be used for hot and cold foods, from sauces, curry and mushy peas to coleslaw and salad. Favoured by takeaways, cafes and delis, the kraft containers are an elegant choice that are expected to be much in demand. Head of merchant sales for H-Pack, David


Martin said: “Our job is to provide a full range of products that provide quality and value. Sustainability is a top priority for those offering higher end takeaway options. These pots are


destined to be popular within that market.” The announcement of the paper pots follows hard on H-pack’s decision to launch kraft paper souffle pots to sit alongside its white souffle pots. At the time the kraft souffle pots were introduced to the market, H-Pack stressed the importance of challenging what is available elsewhere and providing valid alternatives that appeal to its customers. David emphasises that there is more to see going forward: “To continue in our role as market leader, we must constantly refresh our product choice and be on top of customer demand. We will continue to introduce new and exciting products – so watch this space.” H-Pack is the UK arm of global food


packaging brand, Hotpack and, as such, can offer bespoke custom products, working with pioneering new materials and state-of-the- art machinery and technology, along with its internationally recognised, premium lines.


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in micro markets, where people are making a conscious choice as to what they’re going to eat, including looking at the product’s calorie content. “This, coupled with effective merchandising and appealing product layout, is helping to change people’s perception and understanding of product quality and enabling them to realise that Rustlers in particular are better than you think.” Carl Hunter, automated retail & new business controller at Kepak Group, added: “Coinadrink is a shining example of how a long-standing partner of ours is now looking to the future, building on a successful past but seizing new market opportunities by capitalising on changing consumer lifestyles and purchasing habits.” Tom added that growth is being seen


across a broad range of foodservice customers, with an increased focus on cost and value for money in sectors including manufacturing, automotive and logistics, whereas health and calories take on more importance in markets such as financial and legal services.


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