NEWS | Industry Updates
Aimia Foods for Professionals raise thousands for Alder Hey Children’s Hospital
Aimia Foods for Professionals has raised £43,228.77 for Alder Hey Children’s Hospital. This donation total was made possible
by the Aimia Foods for Professionals team and their wide range of fundraising activities including a challenging hike up the Yorkshire Three Peaks, charity bake offs and a sponsored 22km walk, all in support of Alder Hey’s inspirational work in paediatric care. Michelle Younger, Marketing Director at Aimia Foods for Professionals celebrated the brand’s fundraising total for 2025, saying: “We strive to support our local community
wherever we can, and our close relationship with Alder Hey is just one example of this. We first began working with Alder Hey in 2023 and I am so proud of our fundraising efforts with 2025 marking our biggest total so far. To be a part of Alder Hey’s journey is special to us, especially given their close locality, and we love to see the impact of
our fundraising endeavours.” The pinnacle of Aimia Foods for
Professionals’ 2025 charity champaign was its Three Peaks Challenge, which involved a 24-mile hike with a total elevation of 1,585m, all completed in one day. Despite the heat, the team pulled through
to raise over £25,000, which had a huge impact on Alder Hey Hospital’s Same Day Emergency Care Centre by funding an enhanced bedhead, a TV, a reclining chair, a high-spec paediatric bed and a fully accessible ensuite WC with a ceiling hoist. The money also financed a colourful animal mural, painted by Alder Hey’s in-house artist, Lucy Casson, which extended the child-friendly forest floor theme in the hospital’s welcome area. Other fundraising events in 2025 included bake offs at Aimia Foods for Professional’s office, as well as a 22km walk
from Aimia HQ in Haydock to the front doors of Alder Hey Children’s Hospital. 2025 wasn’t the first time Aimia Foods
for Professionals donned their trainers for a fundraising challenge. In 2023, the partnership between Alder Hey and the company began with a yearlong ‘Big Four’ fundraising series, consisting of trekking up Snowdon, a Cyclathon at Aimia head office, the annual Alder Hey Oli’s Safari Walk and a climatic half marathon walking challenge. Amassing a total of £26,000 in donations, this helped Alder Hey refurbish family rooms in the hospital’s critical care unit and allowed them to install a Sensory Voyager designed to alleviate stress and anxiety for young patients. Michelle said: “This is an incredible achievement, and I am so proud of everyone who got involved. Whether it was whipping up a batch of brownies for one of our cake sales, cheering on colleagues completing the Three Peaks Challenge or actually taking part in this themselves, I am humbled by the amount we have raised for Alder Hey.”
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