NEWS | Industry Updates Radnor Splash launches PMP Simon Knight, managing director of


Radnor Hills, said: “The cost-of-living crisis continues to have a major influence on how shoppers spend, and they are increasingly value-driven. “We’re seeing soft drinks dominating when it comes to pulling in shoppers at Symbols and Independents, driving a massive third of all foot traffic.* “It’s the first time we’ve launched a PMP and we’re excited to see how it performs in the convenience sector offering great margins for wholesalers and independent retailers.” “As a trusted, high-quality and great


Radnor Splash has introduced a new range of Price-Marked Packs to expand its presence in the convenience sector. Radnor Splash will be available in 12x500ml sports cap formats for Wholesalers and Convenience stores in the new 85p PMP bottle. Flavours include Lemon & Lime, Strawberry and Apple & Raspberry. The brand is the hugely successful flavoured


water range from soft drinks company Radnor Hills. It has been a family favourite in UK households for over 20 years, the drinks are completely sugar-free and a blend of pure spring water and all natural fruity flavours. Radnor Splash brand sells at the rate


of two units every second. Its bottles are 100% recyclable and made from 30% recycled plastic.


tasting flavoured water brand, it gives us a big point of difference and it allows our customers, who are looking for value, taste and healthy soft drinks, to easily see the price and the great value that Radnor Splash offers. “Our flavoured water sells very well in the wholesale and convenience channels, so PMP felt like the obvious next step for us.” Radnor Splash is seeing record growth at +41% year on year value growth and +31% unit growth (Source: NielsenIQ, Radnor Splash, GB_Grocery Mults 2024v2023) * Source: Lumina Intelligence Retailer Attitude and Behaviours Study, July 2023, Convenience & Wholesale Report.


Kepak turns up the heat with New OOH brand


Kepak Foods Division has launched a new brand – its ‘Grab a Bite,’ for the out- of-home sector. The range will enable operators to offer hot, tasty and on-trend food 24/7 with minimal operational complexity and labour requirements. The range, which is fully assembled, will be supplied frozen which will enable operators to manage their stock levels and reduce wastage through a Thaw, Heat and Serve Process. With research showing that burgers are the second most popular dish in the food- to-go market, driving growth at breakfast and lunch, the range is launching with top selling Burger variants - The Barbecue Chicken Burger, The Classic Cheeseburger, and The Morning Sausage and Cheese Muffin. A wider range of products will follow later this year. Brian Farrell, Kepak foods division chief


executive, stated: “We are excited to announce the launch of ‘Grab a Bite’ into the Out of Home market. Consumers are increasingly demanding no-compromise food offerings at a time and place that suits them whilst operators are under increasing pressure from the cost of doing business, particularly the availability and


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cost of labour. We saw a gap in the market to make great tasting hot food that can be prepared easily by operators. Grab a Bite sets a new standard of quality in the market and has been thoroughly researched. Its development has leveraged Kepak’s food to go operational expertise, its market leading expertise in the production and assembly of Burgers and Hot Sandwiches and a significant R&D effort”. Designed to work across all hot vending


and heat-and-serve concepts, ‘Grab a Bite’ is suitable for all skill levels and reduces health and safety risks. The products can be cooked in pack using a combi oven, high- speed oven, or microwave. To find out more about the exciting new


Grab A Bite launch and be among the first to get started with our simplified food to go solution visit: www.Kepak.com/GrabABite


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