News | Industry Updates Inspiring stories shared on Dairy Milk bars


younger years, drove over the Alps with her toddler by her side


• 84-year old Harry, who confesses how he and his family ran away to the circus


• Linneth, who tells us all about the first-ever carnival


• Phiroze, who took on the world’s most dangerous car rally


Pippa Rodgers, brand manager at Mondelez,


said: “We’re proud to continue our long-term partnership with Age UK. To be featuring the Donate your Words campaign across 10 million Cadbury Dairy Milk bars is both exciting and fitting, as we look for more impactful ways to support this important mission. “Keeping true to the brand’s philanthropic


Cadbury is removing the branding on 10 million of its iconic Dairy Milk bars and replacing it with quotes of unexpected stories from older people about the lives they’ve led. The new limited-edition bars, available now,


will be replacing Cadbury Dairy Milk bars – single and tablet – for the month of April. This takeover is the next iteration of the


brand’s Donate your Words campaign in partnership with Age UK, which encourages the nation to have proper conversations with older people to help tackle loneliness. With lockdown restrictions beginning to ease, millions of people are feeling hopeful


about being able to see family and friends once again. However, a large number of older people will still continue to feel lonely and isolated. The true stories, first shared in October 2020 through the brand’s The Originals advert, are from older people from all walks of life with surprising and inspiring experiences to share. The full stories from The Originals are


available to read in full online and include: • Rose, a 79-year-old woman who kissed Elvis Presley


• 81-year-old Bob, describing his run-in with the Prime Minister’s bodyguards


• Anne, a 79-year old thrill seeker who in her


Rhea Vendors wins award at Russian trade fair


For the second year in a row, Rhea Vendors has won the Vending & Automated Services Award (VASA) which celebrates the most innovative products in the vending sector. Rhea Vendors’ Fresh Milk Machine was


judged the best technological solution in the Technical Device category. The prize was awarded by an international jury, including the European Vending Association, at VendExpo, the vending fair that opened on 23 March in Moscow. The new Rhea Fresh Milk Machine


allows you to offer cappuccinos and beverages with both hot and cold fresh milk. In keeping with new lifestyle trends, it can even use non-dairy milks to prepare a vegan cappuccino or latte macchiato, made from recipes born of


the collaboration with Italian latte art champions like Matteo Beluffi. Natalia Tischenko,


general manager of Rhea Vendors East said: “This award recognises Rhea’s commitment to innovation, quality, and design. The Fresh Milk Machine, thanks also to Varitherm induction technology, allows you to satisfy different preferences for cappuccino and milk-based drinks, guaranteeing high in-cup quality and a more efficient use of energy. Rhea machines offer consumer experiences for an


roots, and the Cadbury belief that there is a glass and a half in everyone, we are extremely proud that the Donate your Words campaign has already encouraged hundreds of thousands of people to start a conversation with a potentially isolated or lonely older person.” Laurie Boult, fundraising director at Age


UK, says: “We’re delighted to be working with Cadbury once again to try and help tackle loneliness amongst older people and to continue highlighting how huge this issue is for so many. The latest edition of the Donate your Words bars will remind us all of the interesting and insightful stories many older people have to share. “We’re encouraging retailers to get behind


the campaign by stocking up on the unique bar and by reaching out to talk and listen to the older people around them. It can really make the world of difference.”


international audience but with 100% Italian reliability and quality.” Rhea Vendors East, the Russian


subsidiary of Rhea, received the award in a celebratory event during the Moscow fair.


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