News | Industry Updates Lavazza reaffirms commitment to sustainability


Lavazza has reaffirmed its commitment to sustainable production and coffee farmer welfare with the relaunch of its premium range of sustainable, quality blends for coffee professionals. The official launch took place during the online London Coffee Festival this month. Every blend within Lavazza’s, La Reserva


de ¡Tierra! Range contains coffees from communities involved in social responsibility projects – promoted and managed by The Lavazza Foundation – which are then carefully selected and roasted. The revitalisation of range sees the


introduction of a new logo, packaging and a new blend for 2021, La Reserva de ¡Tierra! INDIA – described as the most sustainable blend yet which is fully sourced and roasted in India. To celebrate the relaunch, Lavazza has


created a new logo which will feature on all packaging across the range. ‘Reserva’ symbolises Lavazza’s guarantee that each blend is linked to a particular project in coffee growing communities and this new


logo aims to distinguish and elevate brand values and highlight the link between the product and The Lavazza Foundation. Sustainability is at the core of The


Lavazza Foundation, and provides the inspiration behind each blend within the range. Therefore, the new and improved packaging will now enable coffee professionals to identify the dedicated Lavazza Foundation project associated with each blend. The relaunch also sees the introduction


of new packaging for each variant within the range. The front of pack will now detail the USPs of each blend alongside the coffee origins and product lifecycles and the back of pack will feature information around the craftmanship and extraction parameters for each variant, ensuring high quality in-cup results. Each pack within the range will be stamped with either RFA or organic certifications, signifying that each blend has been created according to sustainable agricultural practices to improve coffee quality production and the


living and working conditions of coffee farming communities. The new La Reserva de ¡Tierra! INDIA


range originates from Karnataka in South West India. The Lavazza Foundation supports coffee growers in Karnataka by training them in sustainable agriculture practices and supporting the participation of women within the community in the coffee industry.


Barry Callebaut opens chocolate factory in India


The Barry Callebaut Group has announced the official opening of its new chocolate and compound manufacturing facility, located in Baramati, India. The new factory is located about 250km


south-east of Mumbai and represents its biggest investment in India to date. The new chocolate factory and warehouse include an R&D lab and assembly lines capable of manufacturing chocolate and compound in different delivery formats, catering to the various needs of its customers – international food manufacturers, local confectioneries


and semi-industrial bakers and patisseries. Antoine de Saint-Affrique, chief


executive of the Barry Callebaut Group said: “The new factory in Baramati celebrates India’s rich chocolate heritage and marks a new milestone in Barry Callebaut’s history of direct investment in India. It underlines our commitment to the world’s second most populous country, a confectionery market with great potential. In line with our ‘smart growth’ strategy, the new factory expands our local production footprint in the region.”


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