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Roidmi goes to the top in Harrods F


amous London luxury department store, Harrods, is giving Roidmi a big liſt in the UK with a month-long elevator wrap


promotion. All six of the Harrod’s main elevators have been wrapped in full-size Roidmi artwork, promoting the brand to the store’s visitors, which can top 300,000 on peak days. The artwork highlights the Nordic designer style of the brand across its stick- vac, mopping stick-vac and handheld ranges Roidmi, the innovative cordless vacuum cleaner brand


available from Witt, has gained significant UK market share since its launch in late 2019 thanks to its award- winning design and innovative technology. Featuring high-power digital motors, premium batteries and a five-year guarantee with class-leading two year battery warranty as standard, the line-up is proving a popular alternative to the margin- squeezed mainstream premium vacuum brands. Comments Witt UK & Ireland Sales Director, Geoff Johnson, “Harrods is a great


win for Roidmi’s market development, underlining the brand’s premium quality to the highest customer footfall of any retail store in the UK. Harrods serves


Hoover’s Cook Along with Simon Rimmer to fund more than 7,000 meals for children’s charity


L


eading domestic appliance manufacturer,


Hoover, has raised £2,500 for the charity Magic Breakfast through a virtual Cook Along with Hoover’s cooking ambassador, British cook and restaurateur, Simon Rimmer. The charity aims to end hunger


as a barrier to education in UK schools through the provision of healthy breakfasts to vulnerable children and the money raised will fund thousands of meals. During the virtual cook along, hosted on Zoom last Saturday (5th


September 2020), Simon demonstrated how to cook Huevos Rancheros, a spicy Mexican breakfast. He provided step-by-step guidance in real time to help participants with everything from prepping the ingredients to serving the meal. Antony Peart, brand and communications director from Hoover, said:


“We are absolutely delighted that our virtual cook along with Simon was a success and that we’re able to make such a significant donation to Magic Breakfast, a charity which Hoover couldn’t be more proud to support. “Along with Simon, we are passionate in our belief that no child should


start the day hungry and we hope that this donation goes some way to making sure that doesn’t happen.” Alex Cunningham, CEO of Magic Breakfast, said: “This donation will help


us provide over 7,000 meals and wrap-around support for children which is fantastic.


“Child hunger and food insecurity are issues that affect an increasing number of families in the UK in light of the pandemic, so we want to take this opportunity to thank both Hoover and Simon for their fundraising efforts. We are incredibly grateful, and their support will make a huge difference to so many children.”


6 | www.innovativeelectricalretailing.co.uk


over 65m customers per year, many of whom simply browse the store to see the best new products available. The elevator wraps drive home Roidmi’s stye and design message and will create a huge market awareness for the benefits of all Roidmi retailers.” The Roidmi range is being expanded in October with a new flagship model, the RS60, which adds OLED display, second generation antibacterial water tank for the mop function and ZiWei licensed silver-ion sterilisation system in the vacuum. The latter offers four stage sterilisation, from the roller to the final stage filter, proven to help kill bacteria and restrict virus replication in the exhaust air released back into the room. “Roidmi has partnered with Toagosei and Toray in


Japan to create a unique quadruple sterilization system, leveraging the power of silver-ion nano particle technology,” adds Geoff. “While the technology is actually rocket-science, the result is simply the cleanest exhaust air of any vacuum at microbe level. The RS60’s ability to kill bacteria and viruses sets a new standard in room-air cleanliness post vacuuming.”


National cookware promotion from Rangemaster offers autumn boost for retailers


R


angemaster has launched a new consumer cookware promotion on a selection of its induction range cookers,


offering retailers an excellent opportunity to drive sales in the second half of 2020. Consumers can receive a free Rangemaster three-piece saucepan set, worth £169.99, when purchasing selected induction range cooker models until 31st October 2020. The promotion is available across NEXUS SE, NEXUS, Elise, and Elan Deluxe, plus the new NEXUS Steam, the only range cooker in the UK market with a dedicated steam cavity. The models all boast Rangemaster’s next- generation induction system, which features low-temperature settings (ideal for melting butter or chocolate), boil dry protection, and bridging function to join two large cooking zones. The three-piece cookware set comprises 16cm, 18cm and 20cm saucepans with glass lids. Rangemaster developed the new stainless steel cookware collection for all hob types, with particular focus on exceptional induction performance, to ensure consumers get the most out of their new range cooker. All products are designed using high-quality 18/10 stainless steel for superb durability. Retailers have access to new digital POS material to alert consumers to the


promotion, while increased online activity, including heightened visibility on the Rangemaster website and supporting social media activity, will enhance awareness. A range of assets are also available


for retailers to download and promote on their own social media channels and websites. Iskender Diker, Director of Sales and Marketing at AGA Rangemaster, said:


“We are always looking for ways to support our retailers and offer incentives that drive sales. We’re sure this promotion will introduce many more consumers to Rangemaster, Britain’s No. 1 range cooker manufacturer, while maximising sales for our nationwide partners.”


September 2020


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