feature: product round up


In case you missed it…


Despite the restrictions placed on everyone by the pandemic, the major brands and manufacturers have not been idle during lockdown. New product releases and launches have continued in the face of uncertainty and production difficulties; indeed, it is testimony to the strength of these companies and the supply chain that supports our sector, that product has flowed at all through the distribution channels.


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n our second feature this issue, we go round the manufacturers and brands to highlight a selection of the many new SDA and MDA product announcements issued during lockdown, to ensure that you are up to speed with all the latest product news.


Hoover Hoover launched two new steam cleaners over the summer, providing 100 per cent chemical-free cleaning in the home. Ideal for a time when the nation is uber- conscious of personal hygiene, the new Steam Capsules can deep-clean without the need for chemicals and detergents.


Both models come with adjustable steam


control, giving variable cleaning power for different surfaces and materials.


They also feature low profile, multi-use floor


nozzles - a rectangular one for cleaning large surfaces and a triangular scrubbing head with bristles for deep and corner-cleaning. Dave Matthews, business director at Hoover


SDA, said: “Our new Steam Capsules provide a way to clean thoroughly without damaging the environment.


“Both models have been optimised to provide the ultimate cleaning experience in a natural and simple way, so there’s never been a better time to invest in products to keep the home extra clean.” Both Hoover Steam Capsules come with a 7m


cord and are adaptable to suit a variety of different floor types. The company also announced the launch of a


new handheld model perfect for ‘grab and go’ spot cleaning at home or in the car. The Hoover H-HANDY 700 is a compact, stylish and lightweight cordless vacuum offering ultra- powerful cleaning and is lighter than a loaf of bread. Hoover will also be launching a number of accessories to extend the product’s capabilities beyond vacuuming dust and debris. More details on this will be announced late 2020/early 2021.


Hotpoint


Hotpoint meanwhile extended its range of freestanding, 60 cm wide, combination fridge freezers. The range extension broadens the choice of finishes available to consumers and offers a new


24 | www.innovativeelectricalretailing.co.uk


Morphy Richards Leading SDA brand Morphy Richards has added an innovative food steamer to its suite of food preparation appliances. The new and improved Intellisteam steamer has been launched by Morphy Richards to simplify steam cooking for the consumer. Described as ‘no ordinary steamer’, the Intellisteam features three separate compartments and an intelligent timer to synchronize the steaming process of separate ingredients, delivering a complete healthy meal in one pot, with all ingredients ready at the same time.


Eliminating the need for multiple cooking


processes, the standalone Intellisteam’s intelligent, multi-programmable timer and three cooking compartments, to allow the user to prepare a fully balanced meal in one appliance. The clever horizontal design and features mean there is no


September 2020


aesthetic to the core models within the range. The Hotpoint freestanding range of 60 cm combination fridge freezers offers retailers an easy- to-follow trade up story to help each customer find the perfect cooling appliance that meets their individual needs and budget. The range is divided into five groups: Class 1, Class 3, Class 5, Class 7 and Class 9. Models in Class 1 have the lowest price point, while Class 9 is the premium end of the spectrum. The latest additions to the 60 cm range include


new models in Class 1, which boast a refined aesthetic designed to align with the higher class models in the range. There are also new additions to Class 5 and Class 7, bringing further colour variance to the collection and giving consumers more choice. Catherine Balderson, Senior Hotpoint Brand


Manager, says: “There is an appliance to suit all consumers in our extensive range of freestanding 60 cm fridge freezers. Whether a customer is searching for a replacement appliance and has a relatively low budget, or is looking to upgrade their current fridge freezer for a more innovative model, the Hotpoint 60 cm range of fridge freezers will have the solution to meet their needs.”


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