Glee 2018 review
“In 2017 we saw a record breaking 54% onsite rebooking figure, however 2018 set the bar incredibly high with over 60% of the 2019 floorplan already booked. Not only does this stand Glee in good stead but it also demonstrates the strength that the industry is in as we enter the 2019 season.”
Features that deliver
Glee prides itself on providing added value content that doesn’t distract from the main show but enhances the experience. From a whole library of seminar sessions to choose from, a must-see New Product display and an enhanced Retail Lab – in association with The HTA – visitors to Glee needed only to take 30 minutes out of their day in order to get inspired, see exciting showcases of the latest innovations from across the show, or simply to learn something new.
This year’s seminar programme featured everyone from Charlie Dimmock, Skinny Jeans Gardeners, Annabelle Padwick of Life at No.27, Lee Bestall to Royal Canin, the RSPCA, the HTA, Romeo Sommers of ByRomeo, Glee’s Retail Lab Trend Forecaster and Concept Developer, and AMA Research.
The Retail Lab also returned for its second year, with visitor numbers to this area increasing significantly. Created in association with the HTA, Romeo Sommers, Paula Parker, and supported by its sponsors - Woodlodge, Hozelock, Scheurich, Capi Europe BV., Elho, Kaemingk, PTMD, Ivyline, Meadow View Stone, Key Essentials, Barking Bakery, Burgon & Ball, Bord na Mona, Gardena, Link Shelfing, Neudorff, Prices, Seedcell, Sound Leisure, Taylor Made Design, Zest 4 Leisure, Premier Decorations, Profit Plants, Air So Pure, Beanworks, Tea from the Manor and Tea by Me – this dedicated area of inspiration showcased the future bestsellers and new product innovations, exciting in-store experiences and merchandising displays.
What next for Glee?
The 2018 exhibition may be over, but the plans for Glee in 2019 are picking up apace.
Glee at Spring Fair (February 3-7 NEC Birmingham)
Glee at Spring Fair will give retailers the opportunity to see new and best-selling ranges ahead of the spring season. A second addition at this time of year will give retailers an additional destination to refresh their ranges for key retail spikes. Glee in February will also provide garden
buyers with the latest concepts and trends for 2019, helping them to direct their buying. Categories that retailers can look forward to sourcing will include garden care, landscaping and garden decoration, and outdoor entertaining.
The spring edition will also provide Glee exhibitors with a secondary revenue opportunity in the year, and an additional
GCU October 2018
Glee proved an opportunity to do plenty of business, with suppliers catching up with new and existing customers to showcase their latest products and services
www.gardencentreupdate.com | 11
touchpoint to meet with new and existing customers, whilst also enabling Spring Fair to benefit from having a dedicated garden centre hub at its heart. Glee at Spring Fair will take prime location in Hall 3, considered to be in the main thoroughfare, alongside the complementary DIY section.
Don’t forget – Glee 2019 features new opening days
Glee has a proven track record of evolving and changing to meet the needs of the industry it represents. The latest update is a continuation of this theme, as it is confirmed that the 2019 event will take place on Tuesday 10 – Thursday 12 September. The simple act of moving Glee one day later in
the week has been decided upon due to increasing demand from the show’s retail visitors. Visitor trends in recent years have hinted at the popularity of the show days later in the week and following a period of consultation with both suppliers/ manufacturers and retail partners the move to a Tuesday – Thursday format has been confirmed.
Matthew commented: “Glee needs to adapt
in order to be more responsive to the needs of our visitors. With Sunday trading continuing to dominate the weekly schedule within retailing, we are seeing more and more visitors attending Glee on Tuesday and Wednesday as many dedicate Monday as the day to reflect after weekend trading, to catch up with their teams and order additional stock for the weeks ahead. “Recognising this, we have decided to amend our opening days to provide retailers with the opportunity to focus their attention post-weekend, before visiting Glee unhindered later in the week. During our period of consultation, the response to this was extremely positive so we hope the wider industry will be equally supportive.”
• To keep up-to-date on the latest Glee news visit
www.gleebirmingham.com. Glee 2019 will be held at Birmingham’s NEC from Tuesday September 10 to Thursday September 12 2019
Sourcing new ranges is always a key part of Glee for attending retailers, with garden retail products in a wide array of categories on display
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