Glee: Green Heart preview
Keeping plants at the heart of Glee
Designed to put plants at the centre of the show, Glee’s Green Heart will be returning to Birmingham’s NEC in September
selection of growers and plant specialists to this thriving section of the show. Working in partnership with Woodlodge – the Green Heart’s official merchandising bench supplier – this year Green Heart will be made up of 114 benches, making 2018 the biggest ever Green Heart at Glee.
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Featuring more international companies than ever before, the Green Heart will be home to brands including The Bransford Webb Plant Company, Javado, Armlee Nurseries, Darby Nurseries, Morley Nurseries, Farplants, Craigmarloch Nurseries Ltd, John Richards Nurseries Ltd, Lovania Nurseries Ltd, Porters Fuchsias, Lowaters Nursery, The Plant Yard, Wyevale Nurseries Limited, Florna Plants, Viking Nurseries, Chamberlain Nurseries, Hawkesmill Nurseries co Ltd, Philip Sonneville, Anglo Aquatic Plant Company, Dataflor, Deforche Export, Helleborous (Wilgenbroek), Herbachef, VDW Plants, Wharton Nurseries, and Worfield Plants - all coming together to create the strongest display of new plant varieties and
he horticultural hub of Glee, the Green Heart, is making its return later this year and is set to feature the widest
inspiration for plant buyers and retailers looking to develop both their indoor and outdoor plant offering in the coming season. First showcased in 2017, the first Flemish pavilion to make its home at Glee - returning as VLAM, the Flanders’ Agricultural Marketing Board - has confirmed its return to the show. The Flemish Pavilion (Hall 19, stand G30) will be home to a host of seven top growers under the VLAM banner, all ready to showcase their industry leading horticultural products. Many of the Flemish brands will also join Glee’s Green Heart, to demonstrate merchandising best practice, and showcase exciting new plant varieties within indoor plants, cut flowers and different types of young plants.
Plants will also be celebrated through a new award introduced in 2018, the ‘Best Green Heart Display’ award, in partnership with Woodlodge.
Glee event director Matthew Mein commented: “The Green Heart is a really important part of Glee and is designed to put plants right at the centre of the show, but more than this we want to arm retailers and growers with a platform to communicate – whether in regard to what’s new or how to better drive sales in-store. It’s set to be a great showcase of UK and international growers, so I urge plant buyers and garden retailers to make this their first port of call at Glee 2018.”
10 reasons why plant buyers should visit the Glee Green Heart
1) Optimise profit potential of seasonal plants - with seasonal plants being more topical than ever, the Green Heart represents an opportunity to buy high impact lines for immediate delivery and sale.
2) Get inspired – the Green Heart has a wealth of content to inspire plant buyers and retailers alike. From new varieties to exciting merchandising ideas, this thriving part of Glee is a must for garden retailers who want to step up their game when it comes to plant retailing.
3) Network & learn - learn about the latest trends in plant sales and access the newest varieties and new-for-2019 additions whilst networking with industry colleagues in one convenient location.
4) View complementary products – whilst at Glee don’t forget to visit the wider show, using the time to catch up with compost, fertiliser and chemical suppliers to ensure you are up-to-date with the ever-changing ranges and supporting legislation surrounding these core product categories.
5) Linked sales and cross merchandising inspiration – exhibitors within the Green Heart will demonstrate how to link sales and create successful cross merchandising opportunities that can be quickly and easily implemented instore.
6) Show only deals - benefit from buying ‘show only’ deals, gaining extra margin and impulse sales potential for your store.
7) Brainstorm – use your time to share your ideas with growers, helping both parties to sell more plants to boost overall sales and profits.
8) Look ahead to 2019 - meet with both UK and international growers to find out more about their plans for the 2019 season.
9) 50+ plant suppliers – this year over 50 plant suppliers, growers and breeders will be showcasing their 2019 ranges and recent introductions within the Green Heart.
The Green Heart provides a hub for horticultural trends, featuring the latest plants, cross merchandising ideas and show-only deals
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10) Follow-up on NPS conversations - finalise details with new contacts initiated at the National Plant Show.
GCU July/August 2018
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