advertorial


Dig for Victory


n partnership with Imperial War Museums, Kent & Stowe have launched a unique collection of quality giſts inspired by the British civilians who were called upon to ‘Dig for Victory’ during the Second World War. This new gift range tells the story of the ‘Dig for Victory’ campaign using newly digitised images from Imperial War Museum’s vast collections alongside fun facts that give a fascinating insight into life on the home front. For example, you might be surprised to discover that even the moat at the Tower of London was transformed into an allotment and it is said that the Royal Family sacrificed their beloved rose beds for growing onions. Imperial War Museums has been at the forefront of commemorating the First World War Centenary. Considerable and compelling media coverage is expected as Imperial War


Museums concludes its five year program marking 100 years since the end of the First World War, when the first 'grow your own' initiatives began. There are initially 10 products in this delightful


collection, including a Gardener’s Gift Pot, 2-litre Watering Can, Home & Garden Carrier Apron, 500ml Stainless Steel Flask, a ‘Dig for Victory’ engraved Hand Trowel and a nest of 3 uniquely designed Storage Tins. Each product also comes with authentic wartime recipes and gardening tips from the Ministry of Food and Agriculture. Every product has been designed to stand out within your giftware and sundry departments with impactful point of sale. In the booklet you will find delicious recipes for strawberry jam and ginger sponge pudding. Supporting POS material will also be featured. Research indicates the value of the gift market to be worth around £20bn with


consumers wanting to buy unusual and unique gifts that reflect the recipient’s hobbies and interests. The ‘Dig for Victory’ range is bound to capture the imagination of anyone who loves beautiful home and kitchen decorative accessories, gardening or has a keen interest in history. The reaction to the products by garden centres and other retail outlets has been very positive with considerable advance orders placed. So much so that the range will be extended with further products to follow.


©IWM (HU 36119)


gift range from Kent & Stowe I


Kent & Stowe have a 3 year licence deal with Imperial War Museums for the use of imagery and branding in gardening related merchandise. Our partnership with Imperial War Museums gives us valuable access to their world renowned historical expertise and world class collections helping to develop these quality gardening products into a true 'collector's item' range.


The full ‘Dig for Victory’ selection will be available to view at GLEE (Stand: 7G50-K51) and products will be ready for despatch into Stores during September and October.


u01480 443753 uwww.kentandstowe.com


GCU July/August 2018


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