show preview: spring fair 2020
popular Buyer Connect event, helping those exhibiting to maximise their exposure to key garden retail buyers through special speed networking sessions, whilst international buyers will also be able to meet with enthusiastic suppliers within Gardenex’s own International Buyer Event. A popular part of both the September show,
Easy navigation
“Back by popular demand, look out for our coloured carpets that mark which sector you’re in! The much-loved Little Black Book, Route Planner and Show Guide maps will match the carpet as you navigate the show to help you discover new sectors and suppliers,” explains Daniel Mayhew, key account manager. “Follow us on social media to see all the
exciting newness from #SpringFair20 – we’ll be your real time guide to the highlights as they happen,” says Lorna Ricketts, social media manager.
Glee at Spring Fair 2020
Glee at Spring Fair was introduced in 2018 for one simple reason: Spring Fair is the UK’s number one Home and Gift Fair, with a 58,000 strong audience which is already engaged and ready and willing to do business. The exhibition already welcomes a strong garden centre contingent, with owners/operators, gift buyers and those with a primary and secondary interest in garden products, DIY and seasonal ranges out in force. Glee at Spring Fair will give retailers the
opportunity to see new and best-selling ranges ahead of the spring season. This ‘second edition’ of Glee, taking place in the early pre- spring season, will give retailers an additional destination to refresh and make impulse buying decisions ahead of key retail spikes. It will also provide garden buyers with valuable insight into the latest concepts and trends for 2020, helping them to better direct their buying. Glee at Spring Fair will be a concession that will deliver a selection of some of the best products
from some of Glee’s core product sectors. Core gardening will remain at its heart, with key brands such as Charles Taylor Trading, Creative Products, Dizmes, Neat Ideas, Chirpy Bird Foods, Euromedia, Fargro, Riverco Trading, Logs Direct, Juice & Jam, and Laurica Plants showcasing their 2020 ranges. The concession will retain Glee’s signature boulevard aisle and recognisable branding throughout. A Glee Café, will act as a hub for Glee’s supporting trade associations – The HTA, GIMA and Gardenex. Offering a wealth of knowledge and benefits, the presence of these trade associations will add some fun and interactive elements to the five-day event. GIMA will be once again be bringing its
and the 2020 Glee at Spring Fair event, the Glee New Product Showcase will be making its home within the Glee Café. This dedicated area will bring together the most exciting new products from Glee at Spring Fair exhibitors, and will provide a source of inspiration for retailers looking to find exciting new product innovations. Glee at Spring Fair exhibitor and visitors can
make the most of their time at the show with the Spring Fair Match app. The app – much like Glee’s Connect app for the September show - takes the work out of networking through intelligent matchmaking and provides a higher return on your time. Visitors can plan their route around the show using the new interactive map feature, pre-book meetings with exhibitors and curate their very own show calendar.
GCU January/February 2020
www.gardencentreupdate.com | 21
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