show preview: spring fair 2020
Spring into action
his year at Spring Fair, the show layout has been redesigned to give visitors a seamless shopping experience. The transformational reshuffle will form two distinct sourcing destinations, Giſt in the Piazza and Home & Living in the Atrium, making crossover buying as effortless as possible. To help you navigate your way around the show and make your experience even more effortless, we’ve caught up with the Spring Fair team to find out their top tips for working the revised layout.
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“Every sector has been given its own 2021 trend colour to help visitors navigate the new Spring Fair layout, and easily source everything from gifts to home and living. Watch out for the colours across directional signage, entrances and throughout the halls,” says Jennie Kwan, senior creative manager.
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Taking place on 2–6 February at the NEC Birmingham, this year’s Spring Fair promises to be the definitive marketplace for the home and giſt industry, as well as a healthy GLEE section. Providing the opportunity to find new suppliers and product inspiration, this event is the destination for over 50,000 retail professionals and 2,500 exhibitors. “Use our maps at the hall entrances to get to
grips with our 2020 re-edit. Here you can view the entire show layout, as well as individual halls, to help you navigate your way around Spring Fair. Plus, save time scouring the halls and pick up your own personal pocket map on your way into the show,” adds Natasha Jeans, creative producer.
Trade show in the NEC
“If you are looking to source gifts for your retail store, start your day at Hall 1 and continue around to Hall 5. If the Home & Living sector is what you are after, begin at the Summerhouse and go from there. It is the most important destination to discover what’s on-trend for the year ahead,” explains Kieva McLaughlin, digital content executive. “Don’t forget to pick up your copy of the
Sourcing Sector Guide, only available at the show in Hall 18. This is your guide to Spring Fair’s
newest sector, Sourcing. The only one of its kind in the UK that brings the best of international manufacturers and suppliers together,” says Leanne Roche, marketing manager. “Be sure to take advantage the Spring Fair Match app, it’s our biggest and best yet. The interactive map will guide you around the show to ensure you won’t miss out on anything at Spring Fair 2020. And there’s a bonus – everyone that downloads the app will get a free coffee at the show,” says Joshua Farmer, content producer.
“Want to meet sustainable suppliers? New for 2020, we are introducing a sustainability trail. Make sure you use the onsite books that feature a sustainability index. We also have a sustainability library on the exhibitor list on the website – you can read more about the exhibitor’s sustainable initiatives and what they are doing!” adds Leanne Roche.
GCU January/February 2020
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