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Growing Media Compost manufacturer ‘Happy’


with increased peat-free sales Already one of the UK’s largest peat-free growing media manufacturer, The Greener Gardening Companyhas confirmed that it is currently exceeding its own expectations, with almost 60 percent of its product portfolio set to be peat-free in 2021, up from 20 percent in 2019.


growing media. As consumers witness first-hand the exceptional level of performance offered by Happy products, the switch towards sustainable growing


media has gained significant momentum. Couple this with the fact that sustainability remains at the very


his significant achievement, great news for both the industry and the environment, has come about through a combination of investment and innovation, with the company’s UK- manufactured 100 percent peat-free Happy Compost range, the company’s most eco-friendly and sustainable brand to date, helping to drive these targets quicker than first anticipated through consumer confidence and significant repeat sales.


T


Sustainable growing media Since its launch two years ago, the Happy Compost range is claimed to have continually outperformed all brand-leading peat-free


heart of the Happy Compost brand and it isn’t hard to understand why the company continues to exceed expectation.


All Happy Compost packaging is recyclable and also incorporates 30 percent recycled plastic in its bags, while all core raw materials are recycled or sustainable by-products, including bark, wood fibre, coir and green compost, heightening the range’s appeal to environmentally conscious consumers. The Greener Gardening Company’s move


towards a peat-free future is also echoed by its parent company, Bord na Móna, which has ended peat harvesting. Jason Pike, national sales manager at The Greener Gardening Company says: “It is great to see Bord na Mona contuining to commit to a more sustainable future, but we


want to reassure our retail customers that these changes will not have any immediate impact on our offering. The Greener Gardening Company will continue operating as normal, supported by existing peat reserves. In line with our overall environmental strategy and coupled with the required climate solution proposals, we are focused and committed to taking our loyal consumers on a journey which is focused on reducing peat and developing alternative growing media solutions over the coming years.”


Happy Compost offering extended in 2021 The initial Happy Compost line-up, launched in 2020, included All Purpose Compost, Vegetable Compost; Rose, Tree & Shrub Compost, Soil Improver and a Tomato Planter. With demand outstripping supply, The Greener Gardening Company is bolstering its offering for 2021 with new additions to the Happy range: Farmyard Manure, Enriched Top Soil, Lawn Soil, Mini Chip Bark, Composted Bark, Medium Chip Bark and Chunky Chip Bark.


Find out more


To find out more about The Greener Gardening Company’s growing media range, please visit www.thegreenergardener.com


Lawn Boost brand receives RHS endorsement


DJ Turfcare is celebrating as it has been confirmed that its latest lawn innovation, organic-based Lawn Boost, has received endorsement from the leading gardening charity, the Royal Horticultural Society (RHS). This recent update means that the full lawn fertiliser and


treatment offering from DJ Turfcare now enjoys this prestigious accolade. Lawn Boost is the sixth product to enjoy the RHS endorsement, joining the wider DJ


Turfcare portfolio which includes MO Bacter, MO Bacter Instant, Recovery, Bio-Lime and new-for-2020 Autumn Lawn Treatment.


About Lawn Boost


Lawn Boost is an organic based feed which provides the ideal solution for lawns where moss is not a problem. The product has been designed for use throughout spring and summer, kickstarting the lawn following winter and will encourage healthy growth, characterised by a vibrant colour and strong grass plants. Additional benefits also include good drought resistance, whilst the bacteria found in Lawn Boost will convert thatch into nourishing plant feed which lasts for up to 100 days. Each 10kg bag of Lawn Boost will


feed a 200m2 lawn, perfect for the average UK garden which currently stands at 160m2. Finally, like all DJ Turfcare products, Lawn Boost is safe for use around children and pets, giving it mass consumer appeal. DJ Turfcare’s wider organic-based product offering includes the bestselling RHS-endorsed MO Bacter, MO Bacter Instant, Recovery, Bio-Lime and Autumn Lawn Treatment. All products are supported by quick delivery within five days.


Find out more


To start stocking DJ Turfcare’s latest offering or to top-up your latest order, please contact the team by calling 01483 200976 or by visiting www.djturfcare.co.uk


30 | www.gardencentreupdate.com GCU February/March 2021


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