Homewares & Giſtware Maximise sales of natural pet pampering W
Recent research by
OnBuy.Comfound that Brits have been spending more on pets than their partners, with hundreds of pounds being spent on giſts for dogs, cats and other domestic creatures. Be:Loved’s CEO, Carina Evans, says: “With
ith more than nine million dogs in the UK alone, there has never been a better time for retailers to focus on this important product category. Dogs grooming has also become prime time viewing with new BBC reality show, Pooch Perfect, a competitive reality show hosted by Sheridan Smith and her dog, Stanley, which aims to crown the UK’s best dog stylist.
The Thursday night programme is an extension of the original Australian show that put ten professional dog stylists through their paces last spring. The series got off to a strong start in January and was the perfect distraction for households in lockdown, which have become more focused on their pets than ever before and dog ownership on the rise. As Pooch Perfect puts dog grooming centre stage, the award-winning Be:Loved range from Podium Pet Products – launched just 12 months ago – is available for pet stores, garden centres and gift shops that want to offer something a bit special to their dog-loving customers. Products in the range are full of natural ingredients that are so safe they have been tested on humans not animals, whilst all the packaging has been designed to be recyclable or repurposed to align with the brand’s EcoPledge.
pet pampering now prime-time viewing, consumers are sure to want to replicate some of the looks they see with their own pets, or at the very least be inspired to get some dog shampoo out. Having a strong pet care offering will help retailers make the most of this brilliant sales opportunity and take a bigger slice of the enormous consumer spend on products in this sector. We work very closely with our retail customers to ensure the Be:Loved range will stand out in store and our design-led packaging offers an excellent merchandising opportunity. Our packaging is also very informative, whilst the overall range offers a selection of uses and applications so pet owners have choice at the point of sale.” There are four varieties of environmentally sustainable pet shampoo bars – Be:Clean, Be:Bugfree, Be:Vegan and Be:Calm – whilst the wider Be:Loved range also features three nose & paw balms (including a new-for-2021 sun protection formula), skin and coat oil, and two home fragrance products - home & kennel spray and a boot room candle. Prices for the Be:Loved offering range
from just RRP £7.99 to RRP £20, making them suitable for both impulse and gifting sales opportunities.
• For more information about the full Be:Loved offering and to find out how you can become a stockist, visit the website -
www.wearebeloved.co or call: 01628 822247
New ‘RHS Gifts for Gardeners’ collection
This spring there are beautiful new choices in the best-selling ‘RHS Gifts for Gardeners’ range of gardening gifts from Burgon & Ball, one of the UK’s longest-established manufacturer’s of garden tools. The new ‘British Meadow’ design collection
showcases delicate meadow flowers and butterflies, tapping into the trend for more informal gardens where nature can find a home, and the rekindling of our love for native British wildflowers and wildlife. The collection includes top-selling lines from previous RHS Gifts design collections, while also introducing a new gifting option with gift-boxed RHS-endorsed gardening snips to update and refresh the range. What’s more, with well-designed, plastic-
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free packaging, the collection demonstrates that style can go hand-in-hand with concern for the environment, now an important consideration for shoppers. The popular ‘letterbox-friendly’ gift options return in the new colourway. An RHS-endorsed flower and fruit snip, and a set of an RHS-endorsed pruner with holster carrying the British Meadow design, are both presented in gift boxes less than 3cm in height, ideal for sending by post. Engineered cardboard keeps the tools firmly in place inside their sturdy, beautifully printed card box. With blue soft-grip handles to match the design, the cutting tools carry a 10-year guarantee, so shoppers know they are choosing a high-quality gift. The RHS-endorsed trowel and fork set also uses cardboard packaging, going entirely plastic-free for the first time. This gifting favourite looks very striking in the new British Meadow design. The tools have painted blue handles bearing the RHS logo and the trowel carries an engraved Gertrude Jekyll quote. As always, the tools have a
lifetime guarantee, indicating their quality. The seed packet storage tin, a firm favourite of the range, following its debut in the British Bloom collection, has been designed by gardeners, for gardeners. With smooth moulded curves, the tin is divided into three useful compartments, including a lengthways one to accommodate the very largest seed packets.
The remaining items in the British Meadow line-up are the ‘RHS Gifts for Gardeners’ gifting favourites twine in a tin, gardening gloves, indoor watering can, and super-comfortable Kneelo kneeler, which showcases the design to stunning effect. The new collection looks very desirable when displayed on the stylish ‘All You Need’ merchandising kit, and will make an eye- catching attraction in any gifting display. With RRPs from just £9.99 up to £24.99, the collection is said to offer the perfect gardening gift for every budget.
• To learn more, please visit
www.burgonandball.com or call 0114 233 8262
GCU February/March 2021
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