new products
Sipcam Home & Garden introduces SPOT-ON – a new range of clean and
Woodlodge expands its flagship Heritage
Garden range for 2021 Woodlodge’s flagship Heritage Garden Pottery range is to be extended for 2021 with the addition of striking new lines and limited-edition designs – featuring novel materials and unique finishes that elevate the iconic collection’s sales appeal.
Woodlodge has witnessed a huge increase in demand for its products this year as consumers spend more time gardening at home during the pandemic. The buoyant nature of the market for pots and containers prompted the business, which is renowned for innovation, to expand its Heritage Garden range – a premium collection of classic products that champion British culture and craftsmanship and are crafted from the highest quality materials. Leading the way in stand-out design for 2021 are limited edition Edwardian Glazed Rim Pots, topped in vibrant shades of blue, red, yellow, green and white. The brightly decorated rims tap into the trend for bold shades of colour while retaining the Heritage range’s unique ability to blend traditional design with contemporary style. While the Heritage range has always been inspired by traditional gardens and the nation’s love of horticulture, the injection of bold hues provided by stand-out rims ups the sales appeal of these planters, driving impulse sales as the pots catch shoppers’ eyes from across the sales floor.
weed control products Sipcam Home & Garden is bringing to market a brand new range of cleaning and weed control products. SPOT-ON is said to help retailers ignite sales via innovation, with the economical, performance-led portfolio delivering clear messages to consumers that products in the line-up will get the job done. The launch of the SPOT-ON range from Sipcam Home & Garden, the company behind the pioneering ecofective brand and RHS Garden Care range, maximises the potential to help retailers generate additional revenue from weed control and garden/home cleaning categories, with the arrival of a fresh, new brand.
In July, Sipcam Home and Garden, part of the £500m+ turnover family- owned Sipcam Oxon Group, signed a deal with Blumen International Ltd that secured its appointment as the exclusive distributor of Blumen’s portfolio – which includes the Fito plant fertiliser brand and Get Off range of animal repellents, insecticides and natural detergents – across the UK and Republic of Ireland.
Now, the birth of SPOT-ON will serve to reinforce Sipcam’s commitment to the UK garden and DIY retail markets, delivering an expanded portfolio of innovative brands from a single supplier.
Nigel Thompson, head of sales at Sipcam Home & Garden, said: “SPOT- ON ticks all the right boxes for retailers. Not only is it a fresh, cutting-edge new brand offering potential to drive footfall and generate additional sales, but it has been engineered to deliver strong messaging at the point of purchase. Time-pressed consumers will immediately identify the USPs of British-made SPOT-ON products: they get the job done with minimal effort, are economical to purchase and offer exceptional, rapid performance. “When you factor in that SPOT-ON is backed by the same fast-growing supplier of leading brands such as ecofective, it’s a win-win situation for retailers and we look forward to working with stockists to help them to grow sales during autumn and throughout 2021.”
Greenman Garden Tools launches gift set range
Greenman Garden Tools have launched a beautiful range of garden gift and accessory sets combining tools that naturally complement each other in artisanal gift boxes which are perfect gifts for garden and plant lovers. Combining beautiful design with functionality, these will delight garden lovers of all ages, for any special occasion. The Greenman range has been developed using
inspiration from much loved antique tools, and their design reflects the traditional craftsmanship of tools that have survived the test of time. Eliza Tinsley, hardware industry heavyweights, acquired the third generation family business earlier this year along with Reedy Supplies, manufacturers of quality agricultural equipment.
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After rebranding Reedy Supplies to Reedy Pro, the new brands are going from strength to strength with exciting activity planned for 2020 - 21 to further grow the businesses. The Greenman Garden team looks forward to introducing the new gift range to existing customers and connecting with new customers who might be interested in stocking these fantastic gift sets, priced at £16.99-£19.99 per set.
Kendal Ernest, sales director for Eliza Tinsley “we are excited about launching these stylish and practical gift sets in time for Christmas and we have ambitious plans to expand the range in the future. This year has seen unprecedented enthusiasm for the gardening sector and we are excited to keep the buzz going.”
GCU Autumn 2020
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