glee gathering


A virtual gathering to be proud of


Due to the Covid-19 pandemic, Glee took place as a virtual show entitled ‘Glee Gathering’. Here is a round-up of what went on at the virtual gathering, which took place on 15-16 September 2020


digital and radio advertising campaign with PR and influencer activity, and a celebrity ambassador – ex-Footballer and father of seven, John Barnes. As well as being an expert on the pitch,


Barnes has spent much of his lockdown learning the skills of maintaining a fresh lawn at home to enjoy with his family. Like many new gardeners, he is looking to extend his love of the garden into the Autumn season. The new partnership will involve him working with the expert team at Evergreen Garden Care to demonstrate, advise and educate people on how to use their garden beyond the summer months. Aiming to grow the garden care category, the


brands taking part in the Glee Gathering, delegates were able to browse the latest and most innovative products from exhibitors, including look books, videos, news and more. The Glee Gathering connected buyers and suppliers directly, all with a few clicks of a button. Brought to Glee Gathering by popular demand, the Product Showcase’s video first format saw each day feature five hour-long sessions dedicated to Garden Care, Outdoor Entertainment and Decoration, Landscaping, Home and Gift and Pets. Each hour featured 10 companies who showed delegates what was you new, and importantly when you can have it in store. Companies who showcased in these hours included Evergreen, Woodlodge, Schuerich, Deco-Pak, Kaemingk, Meadowview stone, Hygeia, Kelkay Primus, Beefeater, Steiff, Chive and over 100+ other brands.


G 22 | www.gardencentreupdate.com


lee Gathering kicked off The Virtual Showroom, which was all about brand discovery. With 150-200


Highlights- GLEE New Product Awards 2020 The winners of the Glee New Product Awards 2020, in association with GTN, have been revealed today with Zest 4 Leisure’s 3 Tier Stackable Raised Bed taking the Best New Product Overall title and Primus' Peppa Pig & Friends Metal Garden Ornaments winning the Best of British Award. Zest 4 Leisure were multiple award winners.


Autumn Campaign


One of the highlights of the show were Evergreen Garden Care announcing its Autumn Campaign. With over a quarter of keen gardeners looking to continue gardening post- lockdown, leading garden care brand Evergreen Garden Care has launched an innovative campaign to inspire people to make the most of their garden throughout Autumn. This is the largest Autumn campaign to date by


Evergreen Garden Care, backed by a £250k marketing spend. The new campaign will combine clever POS merchandising, a through the line


campaign launch has been driven by a long term goal to extend the gardening season. The campaign will focus on driving awareness for Autumn-focused products and allow more people to continue learning and trying new things this year. Phil Harrison, UK & ROI sales director at Evergreen Garden Care, says of the campaign’s success so far: “The new lifestyle concept for our Autumn campaign has been greatly received across all major garden centre groups. Our POS sold out immediately, and we have since doubled our investment for in-store to ensure that more POS is now available for garden centres that are yet to sign up. We’re glad that we can support our customers during a very unusual year.”


Floral initiative Greenfingers promoted its #FloralFriday initiative. Greenfingers Charity sends its thanks to all those who supported their #FloralFriday initiative that helped to keep beautiful flowers and plants appearing on social media throughout this difficult year for the gardening industry. Splashing a large number of pictures on Facebook, Instagram and Twitter ensured Greenfingers Charity remained in the hearts and minds of garden lovers and raised a very valuable £1000 for the charity.


As more of us have spent time at home this year, the recognition by the public of the benefits of gardens and gardening has never been higher. People appreciate their space and the benefits that nurturing nature brings to mental and physical health. Just like the benefits obtained by all those who spend time in the 58 gardens Greenfingers Charity has created in hospices throughout the UK.


GCU Autumn 2020


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