EV Charging
is also a wide range of related accessories for end users, including charging cables, connectors and adapters, which can be packaged or bundled to increase average order value and optimise margins. This is in addition to the parts required for installation, such as mounting brackets, pedestals and posts, and weatherproof enclosures to ensure the safety of outdoor chargepoints.
Robust inventory management strategies are therefore vital to ensure product availability, meet fluctuating demand, and respond effectively to emerging market trends. Accurate forecasting and efficient logistics are key for wholesalers looking to keep in-demand stock available and ensure customer satisfaction.
Strong supplier partnerships Partnering with established manufacturers able to offer a broad range of chargers for both markets, can help to streamline procurement and ensure a consistent supply chain. However, forward-thinking wholesalers should seek partnerships that offer more than just a regular supply of products — looking for manufacturers who provide broader support, including training resources for installers, point-of-sale materials, joint marketing initiatives, site surveys and after- sales service packages.
In a rapidly evolving market, positioning your
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“Attracting and retaining the right customer segments is essential for wholesalers looking to maximise sales and increase customer lifetime value.”
wholesale business as a trusted guide gives you a strategic advantage. Adding value by providing expert advice on product selection to the businesses you serve can help differentiate your offer from competitors and help build customer retention, loyalty and advocacy. Staying informed about emerging technologies and trends helps wholesalers to make informed investment decisions on inventory. Advancements in battery technology and charging speeds will influence the types of chargers required and the specification of accessories such as cables and connectors. For example, the increasing popularity of vehicle- to-grid (V2G) technology, which allows EVs to feed power back into the grid or act as a battery energy storage system, is already creating demand for new types of two-way charging equipment.
Furthermore, smart management systems, using mobile applications to manage and
schedule EV charging, are seen as a must-have, particularly by younger EV drivers. The increasing adoption of smart grid technologies will continue to play a crucial role in managing the growing demand for EV charging, allowing users to optimise charging times based on grid capacity and energy prices, helping to balance the load on the electricity grid and minimising costs. Looking further into the future, wireless charging technology holds significant promise for simplifying the EV charging experience, although mass-market solutions are not yet available. Wholesalers should monitor the progress of these technologies and look to partner with manufacturers who are staying ahead of the curve — delivering solutions that keep pace with the cutting edge of the market. This will position them to capitalise on future demand as the technology matures and becomes more commercially viable for a wider audience. To stay abreast of the latest developments, It’s important for wholesalers to ensure they’re aware of new innovations coming to market — as well as those still on the horizon. By better understanding the nuances of this evolving landscape, and collaborating effectively with suppliers, wholesalers can anticipate future demand, optimise their product offerings, and position themselves for sustained growth and success.
March 2025 electrical wholesaler | 29
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