P16-17 Hamilton Interview v1:Layout 1 23/11/2021 10:40 Page 16 Interview
Functionality & future-proofing at Hamilton
Hamilton-Bench Assembly
Last month, EW editor Bryony Andrewspaid a visit to Hamilton Litestat HQ, located just outside Bristol in Brislington, for an exclusive interview with sales and marketing director Gavin
Williams.Read on for Gavin’s insights into the current trends in wiring accessories, post-COVID supply chain recovery, and Hamilton’s continued dedication to quality assurance.
BA: When we spoke two years ago, your wholesaler customer base had seen significant growth - has this growth continued or stayed static? What do you think are the reasons for this? GW: We have seen some decent growth in the last two years for a number of reasons - we have taken some market share from our competitors, we’ve launched a couple of new ranges in the last 18 months which have been really successful - Hartland G2, our cost-effective screwless range, and the Weatherproof Elemento IP range. Also generally the market has evolved - the mix of products and finishes seems to be changing. Historically, stainless steel wiring accessories would be bestsellers, whereas a lot of our growth in recent years has come from specialist finishes, like antique brass or matte white. Also the traditional switch wall sockets are now incorporating USB charge points. There’s more value now in both finish and product mix, which is another reason we’ve been seeing growth.
16 | electrical wholesalerDecember 2021
What are the key project demands for wiring accessories currently and how do you meet these? People are spending more money on their houses currently, and wiring accessories are a quick way to give a property a bit of a facelift. Its fairly low cost compared to other renovations in a kitchen/diner area - but it can make a substantial difference to a design. The Hartland G2 has proven to be really successful - it’s got a
simple push-on plate and is available in twelve different finishes, including the new Anthra Gray and Basalt Gray. It’s one of the most popular ranges with installers as it provides a screwless option but is wholesaler-led - it’s got a high-end appearance but for a more competitive price. We also launched a range called Elemento IP,
which is our weatherproof range of outdoor wiring accessories. The pandemic has led to people spending more time at home, so they have been wanting to do up their gardens. Outdoor living has become a real trend through COVID as people want to spend more time outside. In terms of functionality, the whole standard of
Quality Assurance Dept.
education is moving up, and everyone from the end user to the interior designer is becoming more tech-savvy. Functionality is just as important to designers now as it is to installers - products need to be future-proofed; they are likely to be integrated into a smart home system at some point.
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