P14 MK Electric:Layout 1 23/11/2021 10:29 Page 14 Wiring Accessories Recommending high quality products


for clients with prudent budgets When budgets are squeezed and projects are value engineered, how can wholesalers recommend products that exceed the clients’ expectations? Emma Segelov, MK Electric’s EMEAmarketing operations manager, gives tips on how to select prudently priced wiring devices that will delight clients on tight budgets.


have robust specs and a well-established brand name behind them, wholesalers can exceed customer expectations.


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Reputation matters Steering customers on cost-conscious budgets towards a value range from a well-respected manufacturer can help lessen any concerns they may have about product quality. There are certain reassurances that come with established brand


products, such as proven engineering expertise and robust product guarantees regardless of whether it’s a value or premium product range. For example, the MK Base range is backed by a 20-year guarantee,1


reassurance that the range is 100% electrically and visually tested at the point of manufacture, enabling users to spend cautiously without compromising on trusted reliability.


Hygiene factors The COVID-19 pandemic has raised our awareness on how frequently used touchpoints such as light switches and plug sockets can have a significant impact on the spread of bacteria and viruses. With hygiene of the utmost importance, products with inherent anti-bacterial and anti-viral properties tested in line with the latest industry standards are a great selling feature for clients and end users, and currently in high demand. Wholesalers are well placed to offer advice to their customers to


implement effective practices when upgrading or refurbing workspaces, public buildings and other developments to help end users feel safer and supported. What’s more, products with impressive hygiene specs, which wouldn’t normally be found in ranges that are designed for value, can help to over deliver on customer expectations. To provide adequate protection for users against harmful germs found on


frequently touched surfaces like electrical sockets and switches, products that have been tested to the latest internationally recognised standard should be recommended. The new MK Base range, for instance, is made using urea formaldehyde, a


high-grade thermoset material with anti-bacterial and anti-viral properties inherent in the actual compound of the product. Along with Logic Plus, it is the most widely tested wiring device range available, with testing carried


plus the


out by an independent accredited laboratory to the latest standards for antibacterial measurement for plastics – ISO 22196:2011. It has effective 24hr kill rates on MRSA (99.98%), E. coli (99.99%),


salmonella (99.98%), Klebsiella pneumoniae (99.78%) and Staphylococcus Aureus 6538p, (99.99%) which can be resistant to antibiotics, plus Listeria (99.97%). The range has also been proven to have a kill rate of 99.99% on the Phi-X174 virus2


- one of the smallest known non-enveloped viruses which makes it harder to detect and kill.


Ticking all the boxes Aesthetics can sometimes suffer with lower budgets. It’s therefore important to recommend products that meet cost expectations but do not compromise on an attractive final appearance. Looking out for stylish design features, such as the curved edges seen on MK Base, can help elevate the quality look and feel of the finish and complement many interiors. Customers approaching wholesalers with a tight budget may also be


under pressure to meet build schedules and customer briefs. Checking to make sure the cost-effective products you select include must-have features such as backed out and captive terminal screws for ease of installation is another way to add value as a wholesaler. Finding a range for a cost-conscious customer that can deliver a


complete product set that is uniform in installation and aesthetics, without eating into margins will help with customer retention and reputation. The MK Base range of broad and practical range of white moulded


switches and sockets can meet a variety of project needs without having to compromise on quality or key product solutions. This includes USB integrated sockets and trailing edge LED dimmers, as well as grid front plates and Euro plates that are compatible with MK Electric’s Grid Plus and Euro range of modules. This enables the range to be further extended to better meet the needs of a project. With the backup and reassurance that goes with choosing an established brand, it makes for a smoother job all round.


1. Excludes electronic products 2. Honeywell data on file


For more information on the MK Base range of wiring devices, visit www.hwll.co/MKBase


14 | electrical wholesalerDecember 2021 ewnews.co.uk


ore pressure is currently being put on buyers and installers alike to recommend and source products that are low cost and high quality. By presenting cost-effective products that


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