Appointment
Georgette Donoghue appointed Ellis Patents’ marketing manager
With the aim of enhancing communications and facilitating growth across UK and export markets, North Yorkshire cable cleat manufacturer Ellis Patents has appointed Georgette Donoghue as marketing manager.
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he company recognises the importance of effective marketing and communication in today’s global marketplace, particularly for safety-critical products such as cable cleats. Ellis aims to provide a more cohesive and efficient approach to promoting its products across its network of local distributors in over 50 different countries. This will not only benefit the company by enhancing its market position but also enable its distributors to better sell cable cleats to their customers.
Danny Macfarlane, managing director of Ellis Patents, said: “We’ve achieved a great deal of success in recent years thanks to our joined-up, global approach to sales. The recruitment of a marketing manager will ensure that the Ellis brand is effectively communicated to our rapidly growing global audience.”
Based in Scarborough, Georgette Donoghue brings a wealth of senior marketing experience from multiple sectors, including Yorkshire Coast BID as project and marketing coordinator, Stephen Joseph Theatre as marketing and sales director, and Westlers (Malton Foods) as brand manager. Georgette will be instrumental in developing a strong marketing strategy at Ellis to support the further growth and success of the business. Commenting on her new role, Georgette said “It’s inspiring to see a brand leader like Ellis that prioritises innovation, ethical practices and social responsibility in all aspects of its operations. I am looking forward to embracing those values and contributing to its continued growth in the field of cable cleats and cable management solutions on a global scale”.
www.ellispatents.co.uk
Product News
Ansell upgrades popular emergency downlight
With a new aesthetic and improved functionality, the team at Ansell lighting has unveiled a new addition to the popular Falcon emergency downlight range.
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hilst sustaining its innovative, interchangeable, open area and escape route lenses, the new Falcon Pro has been launched to include DALI technology, providing an array of programming and monitoring benefits. Available in both black and white finishes, the Falcon Pro has retained its ultra-low profile design but has been brought up to date with a flatter, more uniform shape and surface. Other changes also include a longer, six-year Lithium Pro battery warranty, six year product warranty and 59,000 hour lifespan.
Self-test as standard, the Falcon Pro also features intelligent technology that conducts routine functional and duration testing in-line with the relevant standards. Eliminating the need
ewnews.co.uk
for manual testing, automatic fault indicators improve the speed and accuracy of maintenance. The Falcon Pro is powered by a Lithium Pro battery, which uses pulse rather than trickle charging so that less strain is inflicted on components. Built-in battery protection also provides constant monitoring against short circuit, over-charging and mechanical damage whilst the lithium battery has a lower parasitic load for reduced power consumption and lower operating costs.
Mark Abbott, managing director at Ansell Lighting, said: “The Falcon downlight has proved to be a very popular product for emergency lighting schemes. Economic to run, its high- performance optic design delivers a wide beam of light, requiring fewer luminaires to be installed,
reducing installation and operating costs. “The new upgrades are set to further increase the appeal and functionality of the Falcon Pro. The addition of DALI technology offers users improved control and take its energy saving properties one step further, whilst longer warranties will offer users added reassurance.”
www.anselluk.com
April 2023 electrical wholesaler | 15
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